Area Sales Executive - Sales Capability Development and Transformation, RTD

Date: 11 Nov 2026

Location: IN

Company: Tata Consumer Products Limited

TATA-CONSUMER-PRODUCTS-BLUE-LOGO-Feb-13

 

 

 

Designation
Area Sales Executive - Sales Capability Development and Transformation, RTD


Function
Sales
Location
Mumbai
Reporting To
General Manager - Sales Capability Development and Transformation, RTD

 

 

Job Description

 

 

What are the Key Deliverables in this role?

 Sales Force Automation & Digital Adoption

  • Drive 100% adoption and effective usage of digital tools such as DMS ,Mavic & Pegasus across the sales force.
  • Outlet in-store execution & Market mapping.
  • Lead digital tool rollouts as per plan, including on-ground, online and offline training.
  • Coordinate with internal stakeholders for timely resolution of technical issues.
  • Track adoption and usage metrics and take corrective actions to close gaps.

 Sales Force Engagement & Earning Improvement

  • Continuously identify opportunities to improve TSE engagement, productivity and earning potential.
  • Conduct regular assessments to identify capability and bottom performance gaps.
  • Work with Sales Leaders to improve TSE productivity and enable achievement of earning/incentive opportunities.

 Structured Onboarding & Capability Building

  • Drive structured onboarding of new TSEs, including system access, mapping, OJT and first-30-day handholding.
  • Ensure new joiners have the required tools, knowledge and market understanding to become productive quickly.
  • Partner with Sales Leaders and supervisors to strengthen on-the-job coaching.
  • Track onboarding progress and intervention were required to improve time-to-productivity.

 Commercial Initiatives, New Launches & discipline

  • Lead the rollout of commercial initiatives and new product launches across the sales force.
  • Build clear understanding of initiatives among TSEs
  • Enable effective execution through communication and field coaching.
  • Identify best practices across markets and facilitate replication.

 Partner Programme & Distributor Capability

  • Provide continuous support and coaching to sustain programme effectiveness.

Establish Desired Ways-of-Working & Execution Discipline

  • Making sure the sales team works in the right way, every day, and follows all systems, processes, and mandates.

 

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