Area Sales Manager

Date: 10 Jul 2026

Location: IN

Company: Tata Consumer Products Limited

TATA-CONSUMER-PRODUCTS-BLUE-LOGO-Feb-13

 

 

 

Designation
Area Sales Manager - Central AP


Function
General Trade
Location
Vijayawada
Reporting To
General Manager - Andhra Pradesh and Telangana

 

 

Job Description

 

 

What are the Key Deliverables in this role ?

Financial Outcomes

  • Define & execute overall S&D territory plan, capturing market growth opportunities with clear focus on profitability.
  • Lead business planning & forecasting for the assigned territory.
  • Anchor achievement of volume & value targets by Month, QTR & Year.
  • Manage cost for the territory as per plan – subsidy, 3P manpower cost, etc.
  • Increase distributor footprint, effectively engage distributor with complete adherence to process compliances.

Customer Service

  • Define & execute overall S&D territory plan, capturing market growth opportunities with clear focus on profitability.
  • Lead business planning & forecasting for the assigned territory.
  • Anchor achievement of volume & value targets by Month, QTR & Year.
  • Manage cost for the territory as per plan – subsidy, 3P manpower cost, etc.
  • Increase distributor footprint, effectively engage distributor with complete adherence to process compliances.

Internal Processes

  • Define & execute overall S&D territory plan, capturing market growth opportunities with clear focus on profitability.
  • Lead business planning & forecasting for the assigned territory.
  • Anchor achievement of volume & value targets by Month, QTR & Year.
  • Manage cost for the territory as per plan – subsidy, 3P manpower cost, etc.
  • Increase distributor footprint, effectively engage distributor with complete adherence to process compliances.

Innovation and Learning

  • Effectively engage & motivate field force (TSE’s, TSO’s, PDSR’s & DSR’s) with an objective to achieve ambitious business plans, maximize incentive earning in the team, coach individuals with performance issues, build functional capability and reward & recognize right behaviors.

 

What are the Critical success factors for the Role ?

  • MBA/ Similar degree
  • 8-12 years of relevant work experience
  • Have demonstrated ability to deliver commercial value with strong Sales, Distribution, Trade Marketing & Channel Development skills
  • Team management experience

What are the Desirable success factors for the Role ?

  • Experience of working in an organization with mature processes around Sales Automation and Analytics

TCPL Growth Mindset and Behaviors

We are obsessed about keeping Consumers & Customers first in our hearts – that’s why we are here !

We are trailblazers in executing with Excellence … Together as One Team !

We take Ownership of our business …delivering value for our Stakeholders .. no Compromises !

We are Open to Continuously improving … Continuously innovating … For Better !

We live & breathe our Tata Code of Conduct

 

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