What are the Key Deliverables in this role?

Financial Outcomes

• Driving Monthly Brand KPIs via monitoring & execution of planned initiatives.
• Analyze primary and secondary sales and distribution metrics to ensure monthly targets are on track.
• Track stock ageing, billing efficiencies, etc. to highlight and minimize business loss.

Customer Service

• Strong execution of Go-To-Market inputs to ensure timeline adherence.
• Co-create with the BM on brand messaging for GTM elements, E-com pages, etc.
• Plan & execute events, activations, and market interventions for key categories/SKUs in line with annual plans.
• Coordinate with cross-functional teams and vendor partners.
• Ensure timely connectivity of launch elements, POSM, merchandise, etc. in the market.

Internal Processes

• Manage promo/pricing/pack change transitions for on-time delivery.
• Ensure timely approvals and closure of vendor payments, contracts, and internal IOs.
• Gather competition intelligence by tracking:

               MRP + schemes and flag off changes wherever applicable.

               New product or communication launches.

Innovation and Learning

• Lead the brand scorecard data analysis and share actionable insights for management reviews.
• Analyze data sources to share actionable insights from Nielsen, IMRB, and Brand Track.
• Analyze reports to identify concerns and opportunity areas on brand metrics such as market share, penetration, etc., to help Brand Managers take decisive actions.

Export Innovation Scope: Lead development-led export projects including new products, new variants, recipe development, recipe rework and export-exclusive launches. Regulatory-only and compliance-led replication projects remain under the Exports PM structure.

What are the Critical success factors for the Role?

• Strong execution skills with ability to deliver multiple tasks under timelines
• Overall experience of 3-4 years in Sales & Marketing. Prior sales experience preferred.
• Strong analytical skills – Good Excel working with ability to run varied formulas
• Ability to manage projects individually.
• Has worked in BTL led role / organization with some creative development
• Fluent in oral and written communication
• Experience in FMCG brand management preferred