What are the Key Deliverables in this role?

Key Deliverables are:

• Driving Monthly Brand KPIs via monitoring & execution of planned initiatives
  • Strong execution of Go-To-Market inputs to ensure timeline adherence
  • Lead the brand scorecard data analysis and share actionable for monthly reviews
  • Manage the promo/pricing/pack change transitions for on-time delivery
  • Co-create with the BM on brand messaging for GTM elements, Ecom pages etc
• Analyze data sources to share actionable insights from Nielsen, IMRB, Brand track
  • Analyze reports to share concerns & opportunity areas on brand metrics like market share, penetration etc to help brand manager take decisive actions
  • Track stock ageing, billing efficiencies etc to highlight and minimize business loss
  • Analyze primary, secondary sales, distribution metrics to ensure month targets are on track
• Gathering competition intelligence: Tracking competition data on following parameters
  • MRP + Schemes and flag off changes wherever applicable
  • New product or communication launch
• Coordinate with cross functional teams and vendor partners
  • Ensure timely connectivity of Launch elements, POSM, merchandises etc in market
  • Timely approvals and closures of vendor payments, contracts and internal IOs

What are the Critical success factors for the Role?

• Strong execution skills with ability to deliver multiple tasks under timelines
• Overall experience of at least 4 years in Sales & Marketing
• Strong analytical skills – Good Excel working with ability to run varied formulas
• Ability to manage 1-2 small BTL driven brands independently.
• Has worked in BTL led role / organization with some creative development
• Fluent in oral and written communication
• Experience in FMCG brand management preferred