Area Manager - EBO

Function: Emerging Channels-SIS/Wellness

Location: Bengaluru

Reporting To:  National Key Account Manager – SIS

At Tata Consumer Products Ltd, we stand #Forbetter – Planet, Sourcing, Nutrition, Communities. And #ForBetter Opportunities …. Here’s an exciting one!

How does this Job align to our Strategy?

At the core of Tata Consumer Products' business approach lie six strategic pillars that serve as the foundation for its growth and success: Strengthening & Accelerating our Core Business, Driving Digital and Innovation, Unlocking Synergies, Creating a Future-Ready Organization, Exploring New Opportunities and Embedding Sustainability.

This job opportunity closely aligns with one of these key strategic pillars, which is driving Strengthening & Accelerating our core business. The role is responsible for sales of the Beverages category in line with business plan and growth aspiration in conjunction with regional teams. Develop & Implement the Trade Marketing & Distribution Strategy for the organization in coordination with Marketing and Sales Teams in line with Business objectives.

This job is at N-4 level (N corresponds to CEO’s level)

Top dimensions :

Geography: India

Direct reports: NA

Complexity of the role (Optional) :

Matrix Reports : NA

Type of Role : Individual Contributor

Primary Stakeholders (Optional) : India Sales, Packaged Beverage category teams & Demand Planning teams.

What are the Key Deliverables in this role ?

Financial Outcomes

• To achieve OI AOP sales target
• To achieve NPD target (New Products) & KPIs
• To achieve EBITDA budget (Drive P&L)
• Identify opportunities for growth and development within the area

Customer Service

• To take care of store hygiene & number of health check-ups per store
• Weekly & monthly store audits

Internal Processes

• Adhere to company policies, procedures, and legal requirements
• Work closely with other departments, such as marketing, logistics, and HR

Innovation and Learning

• To do IDP succession planning for the team & implement competency framework
• Build sales team capability & provide product/behavioral training to team members

What are the Critical success factors for the Role ?

• MBA with 4-7 years of relevant work experience in reputed FMCG organizations
• Knowledge of herbs, spices, food grains, and organic products
• Understanding of supply chain, branding, and store maintenance
• Experience in FMCG/OTC sectors
• Familiarity with labor laws, GST, municipality licenses
• Awareness of state and establishment acts

What are the Desirable success factors for the Role ?

• Communication Skill                
• Negotiation skills, Interpersonal Skill                   
• Team Management, Decision making                  
• MS Office, team Building                       

TCPL Growth Mindset and Behaviors

We are obsessed about keeping Consumers & Customers first in our hearts – that’s why we are here !

We are trailblazers in executing with Excellence … Together as One Team !

We take Ownership of our business …delivering value for our Stakeholders .. no Compromises !

We are Open to Continuously improving … Continuously innovating … For Better !

We live & breathe our Tata Code of Conduct

About Us: At Tata Consumer, we stand ‘For Better.’

Tata Consumer Products is a focused consumer products company uniting the principal food and beverage interests of the Tata Group under one umbrella. Our brands embody our purpose of ‘For Better ‘through the value they deliver to consumers with a focus on innovation, health and wellness, convenience and premiumisation. The Company’s portfolio of products includes tea, coffee, water, RTD, salt, pulses, spices, ready-to-cook and ready-to-eat offerings, breakfast cereals, snacks and mini meals. Our key brands include Tata Tea, Tetley, Eight O’Clock Coffee, Tata Coffee Grand, Himalayan Natural Mineral Water, Tata Copper+ and Tata Gluco+, Tata Salt, Tata Sampann and Tata Soulfull.   In India, Tata Consumer Products has a reach of over 200 million households, giving it an unparalleled ability to leverage the Tata brand in consumer products.

The Company has a consolidated annual turnover of ~Rs. 17,811 Crs with operations in India and International markets. For more information please visit www.tataconsumer.com

Function: Emerging Channels-SIS/Wellness

Location: Bengaluru

Reporting To:  National Key Account Manager – SIS

At Tata Consumer Products Ltd, we stand #Forbetter – Planet, Sourcing, Nutrition, Communities. And #ForBetter Opportunities …. Here’s an exciting one!

How does this Job align to our Strategy?

At the core of Tata Consumer Products' business approach lie six strategic pillars that serve as the foundation for its growth and success: Strengthening & Accelerating our Core Business, Driving Digital and Innovation, Unlocking Synergies, Creating a Future-Ready Organization, Exploring New Opportunities and Embedding Sustainability.

This job opportunity closely aligns with one of these key strategic pillars, which is driving Strengthening & Accelerating our core business. The role is responsible for sales of the Beverages category in line with business plan and growth aspiration in conjunction with regional teams. Develop & Implement the Trade Marketing & Distribution Strategy for the organization in coordination with Marketing and Sales Teams in line with Business objectives.

This job is at N-4 level (N corresponds to CEO’s level)

Top dimensions :

Geography: India

Direct reports: NA

Complexity of the role (Optional) :

Matrix Reports : NA

Type of Role : Individual Contributor

Primary Stakeholders (Optional) : India Sales, Packaged Beverage category teams & Demand Planning teams.

What are the Key Deliverables in this role ?

Financial Outcomes

• To achieve OI AOP sales target
• To achieve NPD target (New Products) & KPIs
• To achieve EBITDA budget (Drive P&L)
• Identify opportunities for growth and development within the area

Customer Service

• To take care of store hygiene & number of health check-ups per store
• Weekly & monthly store audits

Internal Processes

• Adhere to company policies, procedures, and legal requirements
• Work closely with other departments, such as marketing, logistics, and HR

Innovation and Learning

• To do IDP succession planning for the team & implement competency framework
• Build sales team capability & provide product/behavioral training to team members

What are the Critical success factors for the Role ?

• MBA with 4-7 years of relevant work experience in reputed FMCG organizations
• Knowledge of herbs, spices, food grains, and organic products
• Understanding of supply chain, branding, and store maintenance
• Experience in FMCG/OTC sectors
• Familiarity with labor laws, GST, municipality licenses
• Awareness of state and establishment acts

What are the Desirable success factors for the Role ?

• Communication Skill                
• Negotiation skills, Interpersonal Skill                   
• Team Management, Decision making                  
• MS Office, team Building                       

TCPL Growth Mindset and Behaviors

We are obsessed about keeping Consumers & Customers first in our hearts – that’s why we are here !

We are trailblazers in executing with Excellence … Together as One Team !

We take Ownership of our business …delivering value for our Stakeholders .. no Compromises !

We are Open to Continuously improving … Continuously innovating … For Better !

We live & breathe our Tata Code of Conduct

About Us: At Tata Consumer, we stand ‘For Better.’

Tata Consumer Products is a focused consumer products company uniting the principal food and beverage interests of the Tata Group under one umbrella. Our brands embody our purpose of ‘For Better ‘through the value they deliver to consumers with a focus on innovation, health and wellness, convenience and premiumisation. The Company’s portfolio of products includes tea, coffee, water, RTD, salt, pulses, spices, ready-to-cook and ready-to-eat offerings, breakfast cereals, snacks and mini meals. Our key brands include Tata Tea, Tetley, Eight O’Clock Coffee, Tata Coffee Grand, Himalayan Natural Mineral Water, Tata Copper+ and Tata Gluco+, Tata Salt, Tata Sampann and Tata Soulfull.   In India, Tata Consumer Products has a reach of over 200 million households, giving it an unparalleled ability to leverage the Tata brand in consumer products.

The Company has a consolidated annual turnover of ~Rs. 17,811 Crs with operations in India and International markets. For more information please visit www.tataconsumer.com