What are the Key Deliverables in this role?

Financial Outcomes

• Identify, analyse, interpret trends or patterns in complex data & generate insights to strengthen ‘in-market’ execution to maximize month sales revenue via multiple levers -Distribution, Sales productivity, trade spends optimization etc.
• Monitor competitors’ activities on ecommerce platforms in terms of pricing and promotion. Leverage competitive insights to identify opportunities and risks.
• Identify and highlight pricing conflicts between different sales channels within the company (e.g., General Trade, Modern Trade, Ecommerce, etc)
• Prepare and present detailed pricing reports to management, highlighting key findings and recommendations.
• Recommend the right Trade scheme slab (from the ongoing trade promotions) for the store, to maximize sale revenue.
• Partner with sales & third party for any market research work being undertaken

Customer Service

• Translate the agreed proof of concepts to analysis and guide to pilot it in- market, evaluate the success & further recommend the scale up plan.
• Collaborate with sales team to enable them for data driven decisions & process adherence

Internal Processes

• Drive continuous improvements in reports, dashboards, reviews & processes.

Digital & Innovation

• Leverage data analytics to identify opportunities/ risks by clustering, profiling & predicting 
• Leverage AI/ML for predictive analysis & automation
• Partner with digital to leverage robotics/ BI dashboards to standardize reports across regions and categories
• Test & validate multiple digital solutions being worked on for sales execution Ex – SFA &Other tools like trade spends simulator

What are the Critical success factors for the Role?

• Bachelor’s degree – PCM, / PGDM/ Data science
• Minimum 3 years of experience in business insights preferably in FMCG – F&B.
• Strong analytical ability and interpersonal skills
• Basic understanding of sales and distribution of FMCG, preferably ecommerce
• Basic knowledge of data analytics
• Proficient in MS Excel & Power point.
• Quick learner with growth mindset & delivers on time.
• Collaborative approach
• Agility to steer as per market trends / business prioritization.

What are the Desirable success factors for the Role?

• Working knowledge of FMCG datasets. Ex: Ecommerce Platforms, Nielsen Market share & distribution, Household panel data
• Knowledge of AI/ML & data analytics tools – Python, ”R”, SQL, Power BI