What are the Key Deliverables in this role?

Financial Outcomes

• Identify, analyse, interpret trends or patterns in complex data & generate insights to strengthen ‘in-market’ execution to maximize month sales revenue via multiple levers -Distribution, Sales productivity, trade spends optimization etc.
• Recommend micro-cluster level propositions to unlock growth to improve Distribution, Assortment & sales productivity.
• Leverage analytics to identify patterns in ‘sell-in’ KPIs and retail purchases to recommend inputs for sales strategy at market/ channel level & periodically monitor trends to recommend course correction to be market relevant.
• Determining the right assortment & sell-in quantities at a store level for all SKUs by micro clusters.
• Deep dive analysis on business problem statement to arrive at RCA and actionable Insights to improve distribution
• Partner with sales & third party for any market research work being undertaken

Customer Service

• Translate the agreed proof of concepts to analysis and guide to pilot it in- market, evaluate the success & further recommend the scale up plan.
• Collaborate with sales team to enable them for data driven decisions & process adherence

Internal Processes

• Drive continuous improvements in reports, dashboards, reviews & processes.

Digital & Innovation

• Leverage data analytics to identify opportunities/ risks by clustering, profiling & predicting 
• Leverage AI/ML for predictive analysis & automation
• Partner with digital to leverage robotics/ BI dashboards to standardize reports across regions and categories
• Test & validate multiple digital solutions being worked on for sales execution Ex – SFA &Other tools like trade spends simulator

What are the Critical success factors for the Role?

• Bachelor’s degree – PCM, / PGDM/ Data science
• Minimum 3 years of experience in business insights preferably in FMCG – F&B.
• Strong analytical ability and interpersonal skills
• Basic understanding of sales and distribution of FMCG, preferably GT Channel.
• Basic knowledge of data analytics
• Proficient in MS Excel & Power point.
• Quick learner with growth mindset & delivers on time.
• Collaborative approach
• Agility to steer as per market trends / business prioritization.

What are the Desirable success factors for the Role?

• Working knowledge of FMCG datasets. Ex: Nielsen Market share & distribution, Household panel data, Internal Sales KPIs
• Experience in RGM Projects
• Knowledge of data analytics tools – Power BI, ThoughtSpot, Snowflake