Associate Manager - Consumer Technical Insights (R&D)

Date: 24 Mar 2026

Location: Bangalore, KA, IN, 560024

Company: Tata Consumer Products Limited

TATA-CONSUMER-PRODUCTS-BLUE-LOGO-Feb-13

 

 

 

Designation
Associate Manager - Consumer Technical Insights (R&D)


Function
R&D
Location
Bangalore
Reporting To
Director - R&D, Consumer and Technical Insights

 

 

Job Description

 

 

Role Objectives

Responsible for managing the day-to-day sensory panel operations and consumer research initiatives at the TCPL KBP R&D Center.

Key Responsibilities

Overview:

This role is responsible for leading and managing sensory panels and consumer research initiatives. It involves planning and executing projects, organizing panel schedules, conducting panel sessions, overseeing data collection and performance monitoring, and ensuring compliance with food hygiene standards. The position also drives actionable insights through consumer research and supports cross-functional teams in developing consumer-winning products.

Key responsibilities:

•  Sensory Panel Management

  • Plan and organize sensory panel sessions, including preparation of relevant documentation.
  • Prepare samples and materials for panel training and profiling.
  • Monitor panel performance and analyze training data to develop retraining plans.
  • Ensure compliance with food hygiene and safety standards in all activities.

•  Consumer Research

  • Conduct qualitative and quantitative consumer research to identify preference drivers.
  • Design questionnaires, online tests, and discussion guides.
  • Brief moderators and coordinate sample logistics and fieldwork.
  • Ensure timely delivery of findings with quality control.

•   Data Analysis & Insights

  • Compile and analyze sensory and consumer data to generate actionable insights.
  • Prepare reports and communicate findings to stakeholders.

•  Cross-Functional Collaboration

  • Work closely with NPD, Culinary, and other teams to support product development.
  • Manage agency coordination for consumer panels and research projects.

Desired Experience & Qualification

  • 5-6 years’ experience in Food & Beverage R&D.
  • Graduate/ Post-graduate in Science and allied courses

Desired Candidate Profile

  • Experience in managing expert sensory panel
  • Prior mandatory experience of sensory science and consumer research methods
  • Prior mandatory experience in Qualitative research methods and insights generation

 

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