Function: Product Supply Organization

Location: Bangalore

Reporting To:  Director – Primary Logistics

At Tata Consumer Products Ltd, we stand #Forbetter – Planet, Sourcing, Nutrition, Communities. And #ForBetter Opportunities …. Here’s an exciting one!

How does this Job align to our Strategy?

At the core of Tata Consumer Products' business approach lie six strategic pillars that serve as the foundation for its growth and success: Strengthening & Accelerating our Core Business, Driving Digital and Innovation, Unlocking Synergies, Creating a Future-Ready Organization, Exploring New Opportunities and Embedding Sustainability.

This job opportunity closely aligns with one of these key strategic pillars, which is driving Strengthening & Accelerating our Core Business. The role involves leading primary logistics for Foods/Beverages category for TCPL India D2C business.

Where do you come in as?      

This job is at N-4 level (N corresponds to CEO’s level)

Top dimensions :

Geography: India

Direct reports: 0

Complexity of the role (Optional): Moderate

Matrix Reports: NA

Type of Role: Individual Contributor

Primary Stakeholders (Optional):

Role Overview

The Associate Manager – D2C Operations will be responsible for end‑to‑end operational execution across vendor management, logistics, warehouse operations, inventory management, and customer fulfillment for the D2C channel. The role ensures high service levels, optimized cost, compliance with SOPs, and superior customer experience through strong coordination with warehouses, vendors, category, planning, and logistics partners.

What are the Key Deliverables in this role ?

 Vendor Management (Logistics & Service Partners)

• Lead onboarding new logistics and warehousing vendors ensuring operational readiness.
• Manage vendor agreements including creation, renewal, and compliance tracking.
• Monitor vendor KPIs (RTO%, delivery SLAs, TAT, accuracy) and drive performance improvement.
• Implement corrective actions to reduce RTOs, failed deliveries, and exceptions.
• Negotiate vendor commercial terms, contracts, and annual rate revisions to optimize cost and service reliability.
• Ensure timely clearance of vendor invoices and payment settlements.
• Drive shortages/damages settlement and ensure timely closure with vendors.

Warehouse & Inventory Management

• Oversee operations of 3rd‑party D2C warehouses ensuring hygiene, SOP compliance and efficient execution.
• Conduct and participate in quarterly warehouse audits; ensure timely closure of audit observations.
• Work closely with S&OP to ensure adequate stock availability at D2C warehouses and adherence to inventory norms.
• Manage replenishment cycles, safety stock levels, and ensure zero‑stockout scenarios.
• Coordinate with Category teams to liquidate aging, slow‑moving, and near‑expiry stock.
• Drive expiry management processes to minimize write‑offs and losses.

D2C Order Fulfillment & Logistics Operations

• Monitor order cycle times from order receipt to delivery and proactively address delays.
• Ensure 100% compliance with D2C logistics SOPs for dispatch, packaging, and documentation.
• Track and report daily order status, dispatch progress, exceptions, and delivery performance.
• Lead daily escalation resolution related to delayed deliveries, wrong shipments, missing items, and customer complaints.
• Conduct root‑cause analysis (RCA) for delayed dispatches, failed deliveries, transit damages, and implement corrective/preventive actions.

Performance Management, Data Reporting & Analytics

• Develop, maintain, and publish dashboards on dispatch performance, order cycle times, transporter metrics, and delivery KPIs.
• Provide data‑based insights to category and planning teams on demand patterns, service gaps, capacity constraints, and delivery lead times.
• Drive continuous improvement initiatives to enhance speed, accuracy, delivery reliability, and cost efficiency.
• Lead daily/weekly operational reviews with plants, warehouses, logistics partners, and category teams.
• Strengthen fulfillment reliability via better planning, automation, and integration of systems (SAP, WMS).

What are the Critical success factors for the Role ?

• Qualification: BE / BTech / Graduate (MBA in Operations preferred)
• Experience: 6–8 years in logistics operations, D2C fulfillment, primary transportation, or supply chain execution
• Experience in FMCG, eCommerce supply chain, or high-velocity consumer goods preferred
• Prior experience using TMS / ERP systems is desirable.

What are the Desirable success factors for the Role ?

• Ability to manage multiple stakeholders and solutioning mindset.
• Strong understanding of D2C logistics, warehousing, and e‑commerce fulfillment
• Analytical skills with ability to derive insights from dashboards/MIS
• Vendor negotiation & relationship management
• Knowledge of SAP, WMS, and order management tools
• Problem solving & cross-functional coordination
• Ability to manage high‑volume, fast‑paced operation
• High ownership and agility to operate in a dynamic D2C environment

TCPL Growth Mindset and Behaviors

We are obsessed about keeping Consumers & Customers first in our hearts – that’s why we are here !

We are trailblazers in executing with Excellence … Together as One Team !

We take Ownership of our business …delivering value for our Stakeholders .. no Compromises !

We are Open to Continuously improving … Continuously innovating … For Better !

We live & breathe our Tata Code of Conduct

About Us: At Tata Consumer, we stand ‘For Better.’

Tata Consumer Products is a focused consumer products company uniting the principal food and beverage interests of the Tata Group under one umbrella. Our brands embody our purpose of ‘For Better ‘through the value they deliver to consumers with a focus on innovation, health and wellness, convenience and premiumisation. The Company’s portfolio of products includes tea, coffee, water, RTD, salt, pulses, spices, ready-to-cook and ready-to-eat offerings, breakfast cereals, snacks and mini meals. Our key brands include Tata Tea, Tetley, Eight O’Clock Coffee, Tata Coffee Grand, Himalayan Natural Mineral Water, Tata Copper+ and Tata Gluco+, Tata Salt, Tata Sampann and Tata Soulfull.   In India, Tata Consumer Products has a reach of over 200 million households, giving it an unparalleled ability to leverage the Tata brand in consumer products.

The Company has a consolidated annual turnover of ~Rs. 15,206 Crs with operations in India and International markets. For more information please visit www.tataconsumer.com