Function: India Sales

Location: Bangalore/Hyderabad/Chennai

Reporting To:  Business Head – Food Service

Dotted Reporting To: RSM

At Tata Consumer Products Ltd, we stand #Forbetter – Planet, Sourcing, Nutrition, Communities. And #ForBetter Opportunities …. Here’s an exciting one!

How does this Job align to our Strategy?

At the core of Tata Consumer Products' business approach lie six strategic pillars that serve as the foundation for its growth and success: Strengthening & Accelerating our Core Business, Driving Digital and Innovation, Unlocking Synergies, creating a Future-Ready Organization, Exploring New Opportunities and Embedding Sustainability.

This job opportunity closely aligns in building food services business across HORECA channel.  The role involves Strengthening our sales and distribution network, building our brand on ground and driving growth. The BDE will be responsible to plan, direct and implement Sales strategies and programs to achieve the sales objectives for the company  

Where do you come in as?                            

This job is at N-5 level (N corresponds to CEO’s level)

Top dimensions:

Geography: South

Direct reports: NA

Matrix Reports: NA

Type of Role: Individual Contributor

What are the Key Deliverables in this role ?

Ù  Drive Primary & Secondary Sales in the territory in line with the business objectives of the company.  

Ù  Primary Sales - Develop the channel partner network and implement the distribution objectives to drive reach & penetration across the territory.  

Ù  Secondary sales (On Premise and Institutional Distribution) - Increase number of FS outlets, maintain high service level, drive usability and range selling of assigned categories of products and ensure commercial hygiene in the territory  

Ù  Prepare market execution plan (day-wise MJP) & submit weekly         reports 

Ù  Provide ground-level inputs for promotions, local activations & demand forecasting exercise. 

Ù  Demand forecasting – Regular analysis of primary & secondary sales data to identify gaps in the business & providing insights to Area Sales Manager about the territory.  

Ù   Timely review/ communication with DBs to maintain timely supplies. Real-time follow-ups with DBs for stock conversion, delivery  

Ù  Co-ordination with Finance team for pricing issues, accounts settlement, claims management. 

What are the Critical success factors for the Role?

Ù  A graduate / post-graduate with 2 – 4 years of prior work experience in Food services channel

Ù  Proven and deep knowledge of sales and distribution system for food services channel

Ù  Knowledge of basic concepts of consumer goods distribution such as various channel partners, distribution mix, ROI calculation, visibility creation and evaluation of distribution health indicators  

Ù  Knowledge of competitor mapping and benchmarking  

Ù  Strong customer management/ business development skills 

TCPL Growth Mindset and Behaviors

We are obsessed about keeping Consumers & Customers first in our hearts – that’s why we are here !

We are trailblazers in executing with Excellence … Together as One Team !

We take Ownership of our business …delivering value for our Stakeholders .. no Compromises !

We are Open to Continuously improving … Continuously innovating … For Better !

We live & breathe our Tata Code of Conduct

About Us: At Tata Consumer, we stand ‘For Better.’

Tata Consumer Products is a focused consumer products company uniting the principal food and beverage interests of the Tata Group under one umbrella. Our brands embody our purpose of ‘For Better ‘through the value they deliver to consumers with a focus on innovation, health and wellness, convenience and premiumisation. The Company’s portfolio of products includes tea, coffee, water, RTD, salt, pulses, spices, ready-to-cook and ready-to-eat offerings, breakfast cereals, snacks and mini meals. Our key brands include Tata Tea, Tetley, Eight O’Clock Coffee, Tata Coffee Grand, Himalayan Natural Mineral Water, Tata Copper+ and Tata Gluco+, Tata Salt, Tata Sampann and Tata Soulfull.   In India, Tata Consumer Products has a reach of over 200 million households, giving it an unparalleled ability to leverage the Tata brand in consumer products.

The Company has a consolidated annual turnover of ~Rs. 13,783 Crs with operations in India and International markets. For more information please visit www.tataconsumer.com