What are the Key Deliverables in this role ?

Financial Outcomes

• Business Context Understanding: Develop a deep understanding of the industry, business processes, and key performance indicators (KPIs) to provide relevant insights.
• Developing strategies for effective data collection, analysis, and reporting
• Apply industry knowledge to interpret data and improve performance

Customer Service

• Collaboration & Project management:   Drive adoption of the Analytics Platform withing larger end user community
• Responsible for streamlining data collection and correct discrepancies to ensure data quality
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Internal Processes

• Build statistical models for hypothesis validation, prediction, and estimation
• Integrate sales & Marketing data across multiple sources into a unified Data repository in the TCPL Data Platform – to be used across multiple projects
• Build data repository of ECOM, MT & other Digital marketing relevant streams which can be easily accessed by related team which can enable us to do comprehensive Offline & Online Data Analytics in tandem
• Work towards standardizing and simplifying the Master Data Management processes
• Work with relevant delivery teams as Product Owner and build pipelines of new requirements and manage the same on ongoing basis and track benefits/value after delivery of the same
• Act as SME for any data requirement in Sales, Marketing & RGM functions from Business point of view

Innovation and Learning

• Skill up on modern technology areas on data analysis & reporting