Function: Sales Enabling Organization

Location: Bangalore

Reporting To:    Associate Director – National Trade Marketing – Sell Out & Rural

At Tata Consumer Products Ltd, we stand #Forbetter – Planet, Sourcing, Nutrition, Communities. And #ForBetter Opportunities …. Here’s an exciting one!

How does this Job align to our Strategy?

At the core of Tata Consumer Products' business approach lie six strategic pillars that serve as the foundation for its growth and success: Strengthening & Accelerating our Core Business, Driving Digital and Innovation, Unlocking Synergies, Creating a Future-Ready Organization, Exploring New Opportunities and Embedding Sustainability.

This job opportunity helps to run the operations for the TCPL Channel Loyalty Programs by assisting in planning and execution of the Program by channel in close coordination with the regional teams.

This job is at N-4 level (N corresponds to CEO’s level)

Top dimensions:

Geography: India

Direct reports: 0

Matrix Reports: NA

Type of Role:  Individual Contributor

Primary Stakeholders (Optional): 

India Sales, Packaged Foods, Beverages Marketing Teams, Demand Planning Teams, Sales Finance Teams

What are the Key Deliverables in this role ?

Financial Outcomes

• Implementation and monitoring of all visibility led activities
• Implementation and monitoring of BTL programs designed for all brand.
• Innovation of different visibility elements and execution across channels
• Plan and execute rural activation programs.

Customer Service

• Defining and executing processes for shopper marketing and brand activation.
• Ensuring the defined marketing ROI on all shopper marketing and brand activation Programs through execution excellence.
• Identification of the right outlets/channel for execution in conjunction with the sales team

Internal Processes

• Incumbent should also have prior experience in handling execution and ideation by agencies
• Budget management for programs handled

Innovation and Learning

• Activation/Shopper Agencies: Work closely with the activation agency to deliver the deliverables mentioned above
• Sales & Distribution Team: to identify outlets and monitor business performance for implementation as well as co-ordination on execution
• Procurement Team: Liaise on specs and financials pertaining to visibility elements and activation programs
• Commercial: Development of relevant MIS templates and their analysis for ROI.

What are the Critical success factors for the Role?

• Minimum of 4 years’ experience in the FMCG, Telecom or Advertising industry (BTL Activation agency) in a similar profile
• Needs to have very strong interpersonal skills to manage the internal interfaces effectively
• Post graduate business degree/P/G Diploma
• Age Profile: 25-30 years preferably

What are the Desirable success factors for the Role?

• Passionate, data savvy and execution-oriented
• Comfortable with handling ambiguity
• Strong people skills and ability to work with a large sales system to drive the agenda

TCPL Growth Mindset and Behaviors

We are obsessed about keeping Consumers & Customers first in our hearts – that’s why we are here !

We are trailblazers in executing with Excellence … Together as One Team !

We take Ownership of our business …delivering value for our Stakeholders .. no Compromises !

We are Open to Continuously improving … Continuously innovating … For Better !

We live & breathe our Tata Code of Conduct

About Us: At Tata Consumer, we stand ‘For Better.’

Tata Consumer Products is a focused consumer products company uniting the principal food and beverage interests of the Tata Group under one umbrella. Our brands embody our purpose of ‘For Better ‘through the value they deliver to consumers with a focus on innovation, health and wellness, convenience and premiumisation. The Company’s portfolio of products includes tea, coffee, water, RTD, salt, pulses, spices, ready-to-cook and ready-to-eat offerings, breakfast cereals, snacks and mini meals. Our key brands include Tata Tea, Tetley, Eight O’Clock Coffee, Tata Coffee Grand, Himalayan Natural Mineral Water, Tata Copper+ and Tata Gluco+, Tata Salt, Tata Sampann and Tata Soulfull.   In India, Tata Consumer Products has a reach of over 200 million households, giving it an unparalleled ability to leverage the Tata brand in consumer products. The Company has a consolidated annual turnover of ~Rs. 15,206 Crs with operations in India and International markets. For more information please visit www.tataconsumer.com