Assistant Manager - Marketing

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Date: 12 Dec 2025

Location: Bengaluru, KA, IN, 560024

Company: Tata Consumer Products Limited

A group of people in a garden Description automatically generated with low confidence              Tata Consumer Products Ltd.

 

 

 

 

About the Job: Assistant Manager – Marketing

 

Function: Packaged Beverages

Location: Bangalore


Reporting To: Associate Director - Beverages & Supplements

 

At Tata Consumer Products Ltd, we stand #Forbetter – Planet, Sourcing, Nutrition, Communities. And #ForBetter Opportunities

…. Here’s an exciting one!

How does this Job align to our Strategy?

At the core of Tata Consumer Products' business approach lie six strategic pillars that serve as the foundation for its growth and success: Strengthening & Accelerating our Core Business, Driving Digital and Innovation, Unlocking Synergies, Creating a Future-Ready Organization, Exploring New Opportunities and Embedding Sustainability.

This job opportunity closely aligns with the key strategic pillars, which is Exploring New Opportunities and Driving Digital and Innovation. This job role is part of the Organic India category, which is part of the Packaged Beverages Unit (Largest Business Unit in TCPL).

 

Overall responsibility:

The Assistant Manager – Marketing will play a pivotal role in shaping and execution of campaigns by assisting category managers.  This role is ideal for a dynamic marketer who is passionate about building new categories, driving consumer engagement, and delivering business growth. The incumbent will collaborate closely with cross-functional teams, agency partners, and key stakeholders to ensure effective brand activation and sustained category development.

Top dimensions:

Geography: India

Direct reports: None

Complexity of the role (Optional):

🞴 Staying informed about category nuances for

Organic India’s portfolio

🞴 Assisting category managers on campaign execution across social media, PR, in store visibility among others.

 

 

Matrix Reports: NA

Type of Role: Individual Contributor

Primary Stakeholders (Optional): External Experts, CFT - R&D, Product Supply Organization, Finance, Media & PR, Consumer Insights, Shopper marketing

What are the Key Deliverables in this role?  

Financial Outcomes

  • Drive initiatives to achieve targeted revenue growth for Clean and Gifting categories.
  • Oversee rationalization of Kure packs to optimize SKU efficiency and profitability.
  • Implement price innovation strategies to enhance competitiveness and protect margins.
  • Track and analyze category performance metrics to identify growth opportunities.

 

Customer Service

  • Drive brand activation for all Organic India categories.
  • Assisting category managers on campaign execution across social media, PR, in store visibility among others.
  • Educate and engage customers to drive awareness, engagement, and retention for business growth.
  • Drive customer engagement and product trials through innovative campaigns and sampling initiatives.
  • Ensure stock connectivity for display and sampling requirements across all channels/stakeholders.
  • Reach 4 lakh households via Quick Commerce and conduct 400–500 wet sampling drives (SAMT/MT/Jogger Park) across channels.
  • Support teams with sample connectivity for dry sampling initiatives.

 

Internal Processes

  • Execute efficient end-to-end project management with a focus on on-time, in-full execution.
  • Anchor cross-functional team (CFT) networks to drive new product launch projects and campaign objectives.
  • Manage vendor relationships and ensure efficient provisioning of bills.
  • Ensure timely creative approvals by relevant stakeholders.
  • Coordinate channel support and deployment for innovative stalls that position the brand as a thought leader.
  • Monitor participation in key national expos and execute visibility contests (e.g., June SRT collaboration).

 

Innovation and Learning

  • Demonstrate creativity in asset development to deliver innovative visibility elements and merchandise collaterals, leveraging SRT's affiliation and celebrity associations.
  • Efficiently develop creative assets by capitalizing on celebrity partnerships to enhance brand visibility.
  • Continuously seek opportunities for creative thought and efficient execution to achieve campaign/project objectives.
  • Leverage learnings from campaign execution and customer engagement initiatives for ongoing improvement.

 

 

 

What are the Critical success factors (Key requirement) for the Role?

  • MBA or Master’s degree in Marketing, Business Administration, or a related field from a recognized institution.
  • 2–4 years of relevant experience in brand management, product marketing, or trade marketing within the FMCG, consumer goods, or related sectors.
  • Demonstrated experience in managing end-to-end marketing campaigns, new product launches, and cross-functional project management.
  • Hands-on exposure to vendor management, creative asset development, and channel support activities.
  • Experience with customer engagement initiatives, sampling drives, and participation in expos or large-scale brand events is preferred.
  • Proficiency in using data analytics and marketing tools to track performance and inform decision-making.