Key Deliverables on the role:

• Build and deliver the topline, bottom and market share of the allotted salt brands for TCPL foods.
• Develop/ improve/ Deploy the marketing mix which will upgrade consumers to our brands
• Mine consumer insights to strengthen brand proposition, develop communications and deploy media to improve consumer metrices and grow the brands
• Be in close contact with and influence stakeholders across all sales channels to drive growth agendas on the brands
• Monthly Reviews, analytics and annual MTP and AOP planning to be a key strategic role.

What are the Critical success factors (Key requirement) for the Role?

• MBA with 4-7 years of progressive experience in Sales/ Trade Marketing & Brand Marketing functions in leading FMCG companies. A mix of sales and marketing experience is mandatory.
• Experience in influencing stakeholders internally & externally, cost analysis, P&L drawing
• Self-starter with good communication skills and stakeholder management capabilities
• Knowledge & experience of market research methodology, consumer insight generation tools, brand health metrics, product & packaging development cycles, understanding of financial & distribution metrics and levers to drive improvement.