What are the Key Deliverables in this role ?

• Drive Primary & Secondary Sales in the territory in line with the business objectives of the company.  
• Primary Sales - Develop the channel partner network and implement the distribution objectives to drive reach & penetration across the territory.  
• Secondary sales (On Premise and Institutional Distribution) - Increase number of FS outlets, maintain high service level, drive usability and range selling of assigned categories of products and ensure commercial hygiene in the territory  
• Prepare market execution plan (day-wise MJP) & submit weekly         reports 
• Provide ground-level inputs for promotions, local activations & demand forecasting exercise. 
• Demand forecasting – Regular analysis of primary & secondary sales data to identify gaps in the business & providing insights to Area Sales Manager about the territory.  
•  Timely review/ communication with DBs to maintain timely supplies. Real-time follow-ups with DBs for stock conversion, delivery  
• Co-ordination with Finance team for pricing issues, accounts settlement, claims management. 

What are the Critical success factors for the Role?

• A graduate / post-graduate with 2 – 4 years of prior work experience in Food services channel
• Proven and deep knowledge of sales and distribution system for food services channel
• Knowledge of basic concepts of consumer goods distribution such as various channel partners, distribution mix, ROI calculation, visibility creation and evaluation of distribution health indicators  
• Knowledge of competitor mapping and benchmarking  
• Strong customer management/ business development skills