Key Account Manager

Date: 9 Sept 2025

Location: Chennai, TN, IN, 602105

Company: Tata Consumer Products Limited

TATA-CONSUMER-PRODUCTS-BLUE-LOGO-Feb-13

 

 

 

Designation
Key Account Manager


Function
Emerging Channels
Location
Chennai
Reporting To
Zonal Sales Manager

 

 

Job Description

 

 

What are the Key Deliverables in this role?

Financial Outcomes

  • Deliver topline & bottom-line targets in line with business goals in the accounts, onboard new FS accounts, drive activations across accounts & be responsible for P&L of the customers.

 

Customer Service

  • Develop the annual account plan (JBP), sales & portfolio growth plan, new product launch plan and expense budgeting for the account / set of accounts in line with company business objectives.
  • Ensure timely fulfilment & high fill-rate across HORECA channel

 

Internal Processes

  • Drive the achievement of Volume and Value targets in FS channel.
  • Build strong and sustained relationship with HORECA accounts through strong engagement
  • Continuously monitor, report, and take appropriate action along with quarterly performance review (Internal team/Accounts)
  • Ensure timely fulfilment & high fill-rate across FS channel in coordination with supply chain/logistics.
  • Ensure high rate of account renewals with favorable terms of trade.
  • Identify & onboard new national accounts and setup favorable terms of trade.
  • Leverage existing relationship with accounts to drive proliferation of key brands across accounts.
  • Design & implement various activation initiatives customized for different accounts (in-coordination with marketing team)
  • Create & manage excellent business relationships in HO for all FS accounts and build a favorable company image in the FMCG Space.
  • Ensure commercial hygiene for the account- finance meetings, claim release & settlement follow-ups & meetings.
  • Track competition activities in the channel and counter actions.



Innovation and Learning

  • Take on training new and current sales reps.
  • Perform Innovation / NPD tracking - listing & business plan, Activation Plan (Customer Communication & Implementation)
  • Liaison with Innovation center resources to customize product basis customer/account needs.

 

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