What are the Key Deliverables in this role ?

Financial/Business Outcomes

• Anchor the volume, revenue and profitability targets for the brand, by working closely with cross functional teams and proactively solving for business challenges
• Monitor & ensure brand profitability including Revenue, Gross Margins & MAPE through relevant price & cost interventions.
• Deliver growth by improving brand health metrics such as awareness, offtakes, market share, penetration & distribution
• Design, test and scale differentiated demand-generation models across channels, working with Shopper Marketing and Sales to identify the most effective levers for winning in a fiercely competitive market.
• Independently lead brand strategy and devise GTM accordingly to deliver portfolio growth
• Own the complete brand P&L, balancing growth and profitability while tightly managing inventory ageing, liquidation and working-capital risks through proactive demand, pricing and channel interventions.
• Get a strong category and competition understanding to identify growth opportunities
• Expand margins by leading cost saving initiatives with Cross functional teams
• Work and improve on 6Ps of the assigned brand to ensure delivery of business and brand metrics

Customer Service:

• The brand needs strong ability to unlock insight – to find the way to win in the competitive context – and then design and execution of marketing assets including ATL/ BTL/ team engagements and festive campaigns.
• Be the voice of consumer and deliver strong consumer actionable insights & convert them into impactful trade and consumer activations/ initiatives to grow business metrics
• Conduct analysis using internal & external reports/research and implement data driven brand initiatives.

Internal Processes:

• Work closely with Shopper & Trade Marketing, Sales teams to analyze sales & market data to develop & deliver relevant initiatives.
• Work with Consumer & Market Insight teams to monitor, analyses & evaluate market/consumer trends, competitor activity to identify new opportunities for the brand.
• Lead and manage internal Cross Functional Teams on key projects/interventions to deliver on brand objectives.
• Monitor & influence demand forecasting and adapt plans as required.
• Effectively manage external interfaces (Advertising/Creative, Design, Media, Activation, Digital & PR agencies) by
  • Ensuring sharp understanding of brand agenda & ensuring timely issuance of briefs.
  • Evaluate and enable deployment of relevant plans to achieve brand objectives.
  • Review plans on an ongoing basis (including spends) to adapt as required.

Innovation & Learning:

• Lead the innovation agenda end to end—from identifying consumer and market opportunities and defining the right product and portfolio mix, through concept development, business-case creation, R&D and packaging development, commercialisation and launch—to build a robust pipeline and ensure the long-term success of the innovation plan.

What are the Critical success factors for the Role ?

• Educational Qualification – MBA (sales & marketing)
• Overall 4-6 years of experience in Sales & Marketing roles [Minimum 2 years of Sales experience is preferred]
• Relevant experience in handling F&B brands
• Strong understanding of consumer and research data including Nielsen, HHP etc.

What are the Desirable success factors for the Role ?

• Prior experience in FMCG
• Ability to collaborate, influence and to create impact with internal teams for business delivery