Deputy General Manager - Category Marketing

Date: 3 Jul 2026

Location: IN

Company: Tata Consumer Products Limited

TATA-CONSUMER-PRODUCTS-BLUE-LOGO-Feb-13

 

 

 

Designation
Deputy General Manager - Category Marketing


Function
Alternate Channels
Location
Bangalore
Reporting To
VP and Head - E-Commerce

 

 

Job Description

 

 

What are the Key Deliverables in this role ?

Category Development and User Experience

  • Develop and execute category strategies that align with the brand's overall objectives and eCommerce goals.
  • Analyze market trends, consumer preferences, and competitive landscape to identify growth opportunities within the Organic and Ayurvedic healthcare space.
  • Optimize product listings, including accurate descriptions to drive consideration for our brand.
  • Ensure compliance with all legal and regulatory requirements related to Ayurvedic products and eCommerce operations.

Financial Outcomes

  • Responsible for Top Line Sales budget delivery for assigned in ecommerce channel.
  • Monitor and analyze category sales performance, using data to inform decisions on promotions, pricing strategies, and inventory management.
  • Detailed planning along with brand, operations teams of Ecommerce function. Drive implementation & track progress closely. Lead the post activation evaluation process to improve efficiency of spends.

Internal Processes

  • Anchor the planning & execution workstreams for all activities in the portfolio along with brand teams.
  • Work closely with Demand planning team and field team to ensure forecasting accuracy for category.
  • Work closely with supply chain to improve inventory management & fill rates at channel level.

Innovation and Learning

  • Develop deep understanding of category & competition strategies & intelligence. Engage and work closely with brand teams for relevant category understanding.
  • Work with external agency & field team members for gathering market intelligence on competition pricing. Share actionable using competition pricing insights.

 

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