Tata Consumer Products Ltd. About the Job: Deputy General Manager – Innovation, RTD Function: Innovation Location: Gurgaon Reporting To: Director – Innovation, RTD At Tata Consumer Products Ltd, we stand #Forbetter – Planet, Sourcing, Nutrition, Communities. And #ForBetter Opportunities …. Here’s an exciting one! How does this Job align to our Strategy? At the core of Tata Consumer Products' business approach lie six strategic pillars that serve as the foundation for its growth and success: Strengthening & Accelerating our Core Business, Driving Digital and Innovation, Unlocking Synergies, creating a Future Ready Organization, Exploring New Opportunities and Embedding Sustainability. This job opportunity closely aligns with the key strategic pillars, which are Exploring New Opportunities and Driving Digital and Innovation. Key Deliverables: ✓ Deliver Innovation-to-Sales (I2S) targets by driving scale-up, distribution, visibility, and sales performance of innovation-led brands. ✓ Partner closely with frontline sales teams to deliver volume, value, and market share targets for new product launches across channels and regions. ✓ Work with Trade Marketing and Sales Enablement teams to develop launch programs, sales tools, channel activations, and capability-building initiatives that accelerate innovation growth. ✓ Drive successful commercialization and post-launch scale-up of NPDs by ensuring effective Go-to-Market execution, distribution expansion, and consumer adoption. ✓ Track innovation business performance and P&L metrics, driving corrective actions to improve profitability, inventory utilization, and minimizing NPD write-offs. Where do you come in as? MD & CEO President- RTD Beverages, India Director – Innovation, RTD Deputy General Manager – Innovation, RTD MD & CEO, TCPL This job is at N-3 level (N corresponds to CEO’s level) Top dimensions: Geography: India Direct reports: NA Complexity of the role (Optional): NA Will this job require travel (Y/N): Y Matrix Reports: NA Type of Role: Individual Contributor Primary Stakeholders (Optional): Front line Sales associates, Trade Marketing, sales enabling organization, R&D, Supply Chain, Finance, Technical Ops., emerging Channels team. What are the Key Deliverables in this role? Financial Outcomes  Deliver Innovation-to-Sales (I2S) targets and contribute to overall RTD topline and profitable growth objectives.  Own the P&L performance of innovation-led brands and platforms, including revenue, gross margin, and profitability targets.  Drive scale-up of new product launches to deliver business impact beyond launch success.  Optimize innovation investments, product costs, and inventory management to minimize write-offs and maximize ROI.  Improve manufacturing asset utilization, including PET line capacity, through effective innovation planning and portfolio management. Customer Service  Identify emerging consumer needs, new consumption occasions, and whitespace opportunities to build scalable growth platforms.  Develop and execute consumer-centric products, packaging, pricing, and communication strategies that drive trial, adoption, and repeat purchase.  Recruit new consumers and expand participation in high-growth beverage categories through innovation.  Strengthening presence and relevance across emerging channels, modern trade, eCommerce, and traditional trade.  Build strong brand awareness and preference for innovation-led RTD brands. Internal Processes  Lead end-to-end innovation projects from consumer insight generation, ideation, concept development, product design, commercialization, launch, and post-launch scale-up.  Build and manage a robust pipeline of innovations category- Recharge-Refresh.  Partner closely with Sales, R&D, Supply Chain, Finance, Regulatory, and Manufacturing teams to ensure successful market execution.  Develop and execute Go-to-Market (GTM) plans, including distribution expansion, channel activation, and launch excellence.  Track post-launch performance and drive corrective actions to ensure achievement of business and market share objectives. Innovation and Learning  Continuously identify global and local trends, emerging technologies, and evolving consumer needs to fuel future innovation pipelines.  Build scalable categories and growth platforms rather than stand-alone product launches.  Drive category expansion through new need spaces, consumer recruitment, and channel development initiatives.  Foster a culture of experimentation, learning, and agile innovation to accelerate speed-to-market.  Lead cross-functional teams and external partners to deliver breakthrough innovations and sustainable category growth. What are the Critical success factors for the Role?  5–7 years’ experience in marketing; minimum 2–3 years in Sales mainly general/ traditional trade roles.  Proven track record in delivering target, focused F&B categories preferred.  Exposure to channel management is an advantage.  MBA required. TCPL Growth Mindset and Behaviors We are obsessed about keeping Consumers & Customers first in our hearts – that’s why we are here ! We are trailblazers in executing with Excellence … Together as One Team ! We take Ownership of our business …delivering value for our Stakeholders .. no Compromises ! We are Open to Continuously improving … Continuously innovating … For Better ! We live & breathe our Tata Code of Conduct About Us: At Tata Consumer, we stand ‘For Better.’ Tata Consumer Products is a focused consumer products company uniting the principal food and beverage interests of the Tata Group under one umbrella. Our brands embody our purpose of ‘For Better ‘through the value they deliver to consumers with a focus on innovation, health and wellness, convenience and premiumisation. The Company’s portfolio of products includes tea, coffee, water, RTD, salt, pulses, spices, ready-to-cook and ready-to-eat offerings, breakfast cereals, snacks, mini meals, herbal supplements and vending business. Few of our key brands include Tata Tea, Tetley, Eight O’Clock Coffee, Tata Coffee Grand, Himalayan Natural Mineral Water, Tata Copper+ and Tata Gluco+, Tata Salt, Tata Sampann, Tata Soulfull, Organic India and Chings. In India, Tata Consumer Products has a reach of over 200 million households, giving it an unparalleled ability to leverage the Tata brand in consumer products. The Company has a consolidated annual turnover of ~Rs. 20,290 Crs with operations in India and International markets. For more information please visit www.tataconsumer.com