Function: Marketing

Location: Gurgaon

Reporting To: VP– Marketing, RTD

At Tata Consumer Products Ltd, we stand #Forbetter – Planet, Sourcing, Nutrition, Communities. And #ForBetter Opportunities …. Here’s an exciting one!

How does this Job align to our Strategy?

At the core of Tata Consumer Products' business approach lie six strategic pillars that serve as the foundation for its growth and success: Strengthen core & accelerate our growth business, Build on new opportunities, Drive execution excellence everyday, Create future ready organisation, Drive Digital and Innovation and Embed Sustainability.

This job opportunity closely aligns with all of the key strategic pillars.

Where do you come in as?                           

This job is at N-3 level (N corresponds to CEO’s level)

Top dimensions:

Geography: India

Direct reports: NA

Complexity of the role (Optional): Driving Brand Growth through Equity,  Consumption, Market Share and Profitability. 

Will this job require travel (Y/N): Y

Matrix Reports: NA

Type of Role: Individual Contributor

Primary Stakeholders (Optional): Innovation, R&D, Supply Chain, Finance, Technical, Media & PR, Shopper marketing, Sales

What are the Key Deliverables in this role?

Financial Outcomes

• Develop a sound understanding of the Category and Consumer for the portfolio. 
• Determine insights that’ll drive Brand Salience, Consideration, Consumption while creating a strong brand edge (Equity). 
• Apply creative and analytical thinking and find solutions to deliver growth. 
• Lead the multi-media approach for connecting with consumers.  
• Work closely with Shopper, Trade Marketing, Regional Sales teams to drive the brand / region / channel agendas.    
• Develop a keen understanding of the Innovation stage gate processes. 

Customer Service

• Define mid and long-term brand strategy that delivers growth. 
• Deliver on Brand business plans - committed topline and overall PnL. 
• Use Consumer Insights on needs and trends as inputs for developing marketing activities for maximizing opportunity.
• Lead budget planning and effective utilization of brand budgets.

Internal Processes

• Building networks with and working closely with stakeholders internal and external
• Leverage past sales performance data and past programs/ activations to arrive at recommendations for improvements.
• Create and lead the network of brand partners (Including creative agencies, digital agencies, on ground partners) and other

internal cross functional teams while driving org / brand agendas. 

Innovation and Learning

• Drive digital transformation within the brand teams to improve process and efficiency 
• Keep the hunger for catching new trends and deploying in the workstreams

What are the Critical success factors for the Role?

• 4 -7 years of brand marketing experience in Consumer Products industry
• MBA from a Tier 1 business school
• Minimum 2 years of experience in Brand Marketing
• Experience in large scale brand management with the aim of driving consumption, equity, and salience with an eye on revenue and profitability; 
• Ability to identify key insights, analyze multiple data sources and create comprehensive brand plans delivering growth.  
• A good bent of digital first creative thinking and commercial acumen. 

What are the Desirable success factors for the Role?

• Liaison with multiple stakeholders and influence decision making internally & externally. 

TCPL Growth Mindset and Behaviors

We are obsessed about keeping Consumers & Customers first in our hearts – that’s why we are here !

We are trailblazers in executing with Excellence … Together as One Team !

We take Ownership of our business …delivering value for our Stakeholders .. no Compromises !

We are Open to Continuously improving … Continuously innovating … For Better !

We live & breathe our Tata Code of Conduct

About Us: At Tata Consumer, we stand ‘For Better.’

Tata Consumer Products is a focused consumer products company uniting the principal food and beverage interests of the Tata Group under one umbrella. Our brands embody our purpose of ‘For Better ‘through the value they deliver to consumers with a focus on innovation, health and wellness, convenience and premiumisation. The Company’s portfolio of products includes tea, coffee, water, RTD, salt, pulses, spices, ready-to-cook and ready-to-eat offerings, breakfast cereals, snacks, mini meals, herbal supplements and vending business. Few of our key brands include Tata Tea, Tetley, Eight O’Clock Coffee, Tata Coffee Grand, Himalayan Natural Mineral Water, Tata Copper+ and Tata Gluco+, Tata Salt, Tata Sampann, Tata Soulfull, Organic India and Chings.  In India, Tata Consumer Products has a reach of over 200 million households, giving it an unparalleled ability to leverage the Tata brand in consumer products.

The Company has a consolidated annual turnover of ~Rs. 20,290 Crs with operations in India and International markets. For more information please visit www.tataconsumer.com