What are the Key Deliverables in this role?

1. Consumer Love- Create products and propositions for market making and category creation .

• Uncover emerging consumer tensions, behaviors and unmet needs
• Translate insights into compelling millet-first solutions
• Build distinctive propositions, products and experiences consumers love

2. Innovation Strategy- Build the roadmap that makes Soulfull the market maker for millets in India.

• Identify future growth spaces, occasions and category opportunities
• Build a pipeline of breakthrough innovations across breakfast, snacking and mini-meals
• Shape the future role of millets in modern Indian food culture

3. Business Building- Create growth platforms, not just product launches.

• Develop scalable business opportunities from concept to commercialization
• Build robust business cases, growth models and launch plans
• Deliver innovation-led growth, premiumization and market expansion

4. Operational Excellence- Turn ideas into successful launches at speed.

• Lead cross-functional teams from concept through market launch
• Drive disciplined innovation governance and portfolio prioritization
• Build strong partnerships across R&D, Supply Chain, Sales and Finance

What are the Critical success factors for the Role?

• 8-10 years of marketing experience (Innovation and business)
• Business acumen
• Crafting acumen
• Collaboration and influencing

What are the Desirable success factors for the Role?

• Ecom Experience