Performance Marketing Strategy & ROI Governance

• Own end-to-end performance marketing strategy across ecommerce platforms.
• Drive ROAS, CAC, conversion and repeat metrics across the funnel.
• Govern media and promotional spends to ensure profitability and optimal allocation.
• Build annual and quarterly performance roadmaps aligned to business objectives.

Portfolio - Level Optimisation

• Drive portfolio-wide prioritization across multiple categories.
• Enable cross-category basket building. Translate category growth ambitions into platform-specific performance plans.
• Balance short-term velocity with long-term brand equity in digital ecosystems.

Drive Data & Insight - Led Growth

• Build dashboards for actionable decision-making (not just reporting).
• Identify white spaces across customer cohorts (new, repeat, loyal).
• Lead experimentation agenda (search optimisation, sponsored ads, content, pricing).
• Develop scalable playbooks for platforms and categories.

Media & Partner management

• Drive negotiation on media buying across partners as part of annual JBP and quarterly business plans
• Lead partnerships with media agencies, tool providers, content agencies to drive innovation and efficiency
• Own the media estimate to payable cycles in partnership with finance function

Stakeholder Management

• Act as the central interface for:

Internal -

• E-commerce Operations (availability, visibility, fulfilment impact)
• E-commerce Accounts / Finance (promo investments, media ROI governance)
• Brand & Category Marketing (asset strategy, launches, innovation)

External -

• Performance & Media Agencies
• Platform Media & Category Teams
• Data & Technology Partners

• Ensure faster decision-making, clear prioritisation and end-to-end accountability from strategy to outcome.

Team Capability Utilisation

• Lead and align Category Managers along with Search and Data Analysts toward common performance KPIs.
• Shift teams from siloed execution to integrated, data-led growth planning.
• Establish structured planning cycles (campaign calendar, sale events, launches).