General Manager, Digital Products (OMS & DMS)

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Date: 10 Jul 2026

Location: IN

Company: Tata Consumer Products Limited

                                                        Tata Consumer Products Ltd.

 

 

 

 

About the Job: General Manager, Digital Products (OMS & DMS)

 

Function: Digital

Location: Bangalore

Reporting To: Vice President - Digital (Sales & Marketing)

 

 

At Tata Consumer Products Ltd, we stand #Forbetter – Planet, Sourcing, Nutrition, Communities. And #ForBetter Opportunities …. Here’s an exciting one!

 

How does this Job align to our Strategy?

At the core of Tata Consumer Products' business approach lie six strategic pillars that serve as the foundation for its growth and success: Strengthen core & accelerate our growth business, Build on new opportunities, Drive execution excellence everyday, Create future ready organisation, Drive Digital and Innovation and Embed Sustainability.

This job opportunity closely aligns with one of these key strategic pillars, which is drive execution excellence and drive digital and innovation.The General Manager – OMS & DMS will be responsible for driving the product roadmap, design, development, deployment, adoption, and ongoing support of enterprise-wide Order Management System (OMS) and Distributor Management System (DMS) platforms. The role requires close collaboration with Sales, Supply Chain, Marketing, Finance, Customer Service, IT, and external partners to deliver digital capabilities that improve operational efficiency, order fulfillment, distributor productivity, and business visibility.

The incumbent will act as the bridge between business and technology teams, ensuring that digital solutions align with business objectives while delivering measurable value across channels and markets. The role will also lead user training, change management, adoption initiatives, and operational support. The responsibilities align with OMS and DMS processes involving distributors, sales hierarchy, order processing, distributor onboarding, returns, and sales operations.

 

 

 

 

 

 

 

Top dimensions:

Geography: India

Direct reports: NA

Complexity of the role (Optional): XXX

 

Will this job require travel (Y/N): Yes

 

Matrix Reports: NA

Type of Role: People Contributor

Primary Stakeholders (Optional): XXXX

What are the Key Deliverables in this role?

1. Product Management & Feature Delivery

  • Define and manage the product roadmap for OMS and DMS platforms.
  • Collaborate with stakeholders to gather, prioritize, and translate business requirements into user stories and functional specifications.
  • Lead end-to-end delivery of digital initiatives, including design, development, testing, deployment, and hypercare.
  • Drive continuous enhancement of order management, distributor management, returns, inventory visibility, sales operations, and reporting capabilities.
  • Prioritize initiatives based on business impact, ROI, and strategic objectives.

2. Business Stakeholder Management

  • Partner closely with Sales, Supply Chain, Marketing, Finance, Customer Service, and IT teams to understand business challenges and identify digital opportunities.
  • Facilitate workshops, requirement discussions, UAT sessions, and steering committee reviews.
  • Ensure stakeholder alignment across functions and geographies.

3. Program & Project Management

  • Manage multiple digital transformation initiatives simultaneously.
  • Track project milestones, risks, dependencies, budgets, and business outcomes.
  • Coordinate with internal technology teams, implementation partners, and vendors to ensure timely delivery.
  • Ensure adherence to governance, quality, security, and compliance standards.

4. User Adoption & Change Management

  • Develop and execute user adoption strategies.
  • Conduct training programs, webinars, workshops, and knowledge-sharing sessions for business users.
  • Create training materials, SOPs, user manuals, and release communications.
  • Drive adoption and monitor utilization across field sales teams, distributors, and support functions.

5. Operational Support & Service Excellence

  • Oversee application support and issue resolution for OMS and DMS platforms.
  • Ensure SLAs are met through effective incident, problem, and change management.
  • Work with support teams to reduce recurring issues and improve system stability.
  • Provide business continuity support during critical business cycles.

6. Analytics & Continuous Improvement

  • Monitor platform KPIs and business metrics.
  • Identify process bottlenecks and drive automation opportunities.
  • Leverage user feedback, operational data, and business insights to recommend improvements.
  • Measure and report business value realization from implemented initiatives.

7. Team Leadership

  • Lead and mentor a cross-functional product and support team.
  • Foster a customer-centric, agile, and innovation-driven culture.
  • Build product management, business analysis, and digital transformation capabilities within the team.

 

What are the Critical success factors for the Role?

  • Bachelor's Degree in Engineering, Computer Science, Information Systems, Business Management, or equivalent.
  • MBA preferred.
  • 10–15+ years of experience in Product Management, Digital Transformation, Sales Systems, Supply Chain Systems, or Enterprise Applications.
  • Proven experience managing OMS, DMS, CRM, Salesforce, SAP, or similar enterprise platforms.
  • Experience working with Sales, Supply Chain, Marketing, and Customer Service functions.
  • Strong exposure to Agile delivery methodologies and large-scale business transformation programs.

What are the Desirable success factors for the Role?

  • Stakeholder Management
  • Cross-functional Collaboration
  • Team Leadership and management
  • Problem Solving
  • Communication & Presentation
  • Influencing and Negotiation