General Manager - Modern Trade - National/Regional Accounts

Date: 7 Aug 2026

Location: IN

Company: Tata Consumer Products Limited

TATA-CONSUMER-PRODUCTS-BLUE-LOGO-Feb-13

 

 

 

Designation
General Manager - Modern Trade - National/Regional Accounts


Function
Alternate Channels
Location
Mumbai - Sales Office
Reporting To
VP and Head - Modern Trade

 

 

Job Description

 

 

What are the Key Deliverables in this role?

Financial Outcomes

  • Deliver topline & bottom-line targets in line with business goals in the accounts, drive activations across accounts & be responsible for P&L of the customers.

 

Customer Service

  • Develop the annual account plan (JBP), sales & portfolio growth plan, new product launch plan and expense budgeting for the account / set of accounts in line with company business objectives.
  • Ensure timely fulfilment & high fill-rate across stores

 

Internal Processes

  • Drive the achievement of Volume and Value targets in the assigned accounts
  • Continuously monitor, report, and take appropriate action along with quarterly performance review (Internal team/Accounts)
  • Ensure high rate of account renewals with favorable terms of trade.
  • Identify & onboard new national accounts and setup favorable terms of trade.
  • Leverage existing relationship with national accounts to drive proliferation of key brands across accounts.
  • Liaison with Innovation center resources to customize product basis customer/account needs.
  • Design & implement various activation initiatives customized for different accounts (in-coordination with marketing team)
  • Create & manage excellent business relationships in HO for all national accounts and build a favorable company image in the FMCG Space.
  • Ensure commercial hygiene for the account- finance meetings, claim release & settlement follow-ups & meetings.
  • Track competition activities in the channel and counter actions.



Innovation and Learning

  • Take on training new and current sales reps. Should also facilitate different programs that promote strong team camaraderie.
  • Perform Innovation / NPD tracking - listing & business plan, Activation Plan (Customer Communication & Implementation)
  • Liaison with Innovation center resources to customize product basis customer/account needs.

 

What are the Critical success factors for the Role?

 

  • Proven & deep knowledge of sales & distribution system (preferred in FMCG space)
  • Strong financial understanding - P&L, driving profitability, account reconciliation, ROI measures etc.
  • An analytical mindset and methodical approach – extensive excel and business presentation skills.
  • Acute attention to accuracy and detail.
  • Excellent networking, assertive communication & excellent stakeholder management skills

 

What are the Desirable success factors for the Role?

  • Understanding of data analysis and management
  • Analytical and problem-solving abilities, with a focus on delivering actionable insights and innovative solutions.
  • Good communication skills and stakeholder management capabilities
  • Familiarity with the consumer goods industry and an understanding of its challenges and opportunities

 

 

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