Brand Manager - Foods

Function: Innovation

Location: Greenford

Reporting To: Innovation Controller - Tea

At Tata Consumer Products Ltd, we stand #Forbetter – Planet, Sourcing, Nutrition, Communities. And #ForBetter Opportunities …. Here’s an exciting one!

How does this Job align to our Strategy?

At the core of Tata Consumer Products' business approach lie six strategic pillars that serve as the foundation for its growth and success: Strengthening & Accelerating our Core Business, Driving Digital and Innovation, Unlocking Synergies, Creating a Future-Ready Organization, Exploring New Opportunities and Embedding Sustainability.

This job opportunity closely aligns with two of these key strategic pillars, which is driving Strengthening & Accelerating our Core Business, Unlocking Synergies and Creating a Future-Ready Organization . The role will be responsible for driving key innovation projects across priority markets (Uk/Can/US/Aus) and supporting the leadership team to transform our portfolio within Tea and shape the future of the segment.  

If you are resilient, resourceful, open-minded, passionate about consumers and innovation; and a team player this is the role for you. This is an extraordinary opportunity to be part of a transformation agenda. You will embrace this challenge and demonstrate a burning passion for creative, innovative thinking balanced with a black-belt in launch execution.

Where do you come in as?

This job is at N-5 level (N corresponds to CEO’s level)

Top dimensions :

Geography: International

Direct reports: 0

Complexity of the role (Optional) : Multi-market

Matrix Reports : NA

Type of Role : Innovation

Primary Stakeholders (Optional): Multiple functions (incl marketing, sales, finance; operations; R&D; Tea Buying & Blending; project management; legal), priority markets (UK/Can/US/Aus) and International Exec team members.

What are the Key Deliverables in this role ?

Financial Outcomes

• Support in building the innovation pipeline and leading execution (opportunity assessment, proposition and 4P’s development & implementation) to accelerate growth of the International division
• Report, track, learn & suggest improvements by analyzing the impact on sales of marketing actions.

Customer Service

• Coordinate and influence peers, cross-functional team and senior management stakeholders across the globe.
• Manage and collaborate with creative agencies to lead ideation and development of activation toolkits

Internal Processes

• Lead coordination and presentation of innovation gate documents
• Lead planning and execution of A&P, from annual planning to monthly budget management, delivery & optimisation

Innovation and Learning

• Bring the outside in.  Identify emerging trends, opportunities, and challenges within and outside the sector, and help translate these insights into actionable innovation opportunities for tea

What are the Critical success factors for the Role ?

• Proven experience of leading FMCG innovation projects and launching into the marketplace
• Meticulous project management and commercial grounding
• Excellent collaboration & influencing skills
• Critical thinking & analyses skills
• Ability to thrive in a fast-paced, dynamic environment and manage multiple priorities effectively
• Strong drive for results and motivation to deliver on time in full
• Entrepreneurial flair to identify new opportunities and resourcefully navigate project challenges

What are the Desirable success factors for the Role ?

• International experience

TCPL Growth Mindset and Behaviors

We are obsessed about keeping Consumers & Customers first in our hearts – that’s why we are here !

We are trailblazers in executing with Excellence … Together as One Team !

We take Ownership of our business …delivering value for our Stakeholders .. no Compromises !

We are Open to Continuously improving … Continuously innovating … For Better !

We live & breathe our Tata Code of Conduct 

About Us: At Tata Consumer, we stand ‘For Better.’

Tata Consumer Products is a focused consumer products company uniting the principal food and beverage interests of the Tata Group under one umbrella. Our brands embody our purpose of ‘For Better ‘through the value they deliver to consumers with a focus on innovation, health and wellness, convenience and premiumisation. The Company’s portfolio of products includes tea, coffee, water, RTD, salt, pulses, spices, ready-to-cook and ready-to-eat offerings, breakfast cereals, snacks and mini meals. Our key brands include Tata Tea, Tetley, Eight O’Clock Coffee, Tata Coffee Grand, Himalayan Natural Mineral Water, Tata Copper+ and Tata Gluco+, Tata Salt, Tata Sampann and Tata Soulfull.   In India, Tata Consumer Products has a reach of over 200 million households, giving it an unparalleled ability to leverage the Tata brand in consumer products.

The Company has a consolidated annual turnover of ~Rs. 13,783 Crs with operations in India and International markets. For more information please visit www.tataconsumer.com