Head of Consumer Planning and Insights

Function: Marketing

Location: Greenford (Hybrid)

Reporting To: VP-Strategic Initiatives & NPD

At Tata Consumer Products Ltd, we stand #Forbetter – Planet, Sourcing, Nutrition, Communities. And #ForBetter Opportunities …. Here’s an exciting one!

How does this Job align to our Strategy?

At the core of Tata Consumer Products' business approach lie six strategic pillars that serve as the foundation for its growth and success: Strengthening & Accelerating our Core Business, Driving Digital and Innovation, Unlocking Synergies, Creating a Future-Ready Organization, Exploring New Opportunities and Embedding Sustainability.

This job opportunity closely aligns with two of these key strategic pillars, which are accelerating our core business and driving innovation.  The Head of Consumer Planning and Insights will be the consumer and category insight lead for the International business, championing consumer centricity and ensuring that consumer, shopper, brand and category understanding are at the heart of strategic and commercial decision making. The role will partner closely with Brand, Innovation, Commercial, Category, Finance and market teams to identify growth opportunities across core beverages, foods expansion and future white spaces, translating insight into clear strategic choices, stronger brand propositions, sharper innovation pipelines and more effective market activation.

This job is at N- level (N corresponds to CEO’s level)

Top dimensions :

Geography: UK (GFD) Based International Remit

Direct reports:  2

Complexity of the role (Optional) :

Matrix Reports : 0

Type of Role : People Manager

Primary Stakeholders (Optional) :  Director of Innovation, Marketing Directors (UK, US, Can), International Leadership Team.  

What are the Key Deliverables in this role ?

Financial Outcomes

• Embed consumer, shopper, brand and category insight into commercial decision making to support sustainable revenue growth, margin accretive innovation and stronger market competitiveness across International markets.
• Identify and size growth opportunities across existing categories, foods expansion and emerging white spaces, helping the business prioritise the biggest and most strategically attractive opportunities.
• Partner with Brand, Innovation, Commercial and Category teams to improve the quality of business cases, innovation choices and market plans through robust consumer evidence, category understanding and commercial interpretation.
• Support portfolio and brand strategy by identifying consumer demand spaces, market trends, unmet needs and barriers to growth, ensuring investment is focused on the opportunities most likely to unlock value.
• Strengthen the link between insight and performance by connecting consumer understanding with brand health, market performance, innovation results, shopper behaviour and commercial outcomes.

Customer Service

• Act as a strategic insight partner to International leadership, market teams and cross functional stakeholders, providing clear, actionable and commercially grounded recommendations.
• Champion the voice of the consumer and shopper across the business, ensuring decisions are grounded in real consumer needs, occasions, behaviours, motivations and barriers.
• Partner with Brand teams to support brand positioning, proposition development, equity tracking, communications development and market activation.
• Partner with Innovation and NPD teams to shape opportunity identification, concept development, validation, launch learning and post-launch optimisation.
• Build strong relationships with internal stakeholders and external insight partners, agencies and data providers to deliver high quality, timely and fit-for-purpose insight.
• Translate complex insight, data and research outputs into compelling narratives that influence senior stakeholders and drive clear business action.

Internal Processes

• Define and lead the International insight agenda, ensuring it is aligned to business priorities, brand strategy, innovation needs, commercial objectives and market growth plans.
• Manage insight budgets, agency relationships and research priorities effectively, ensuring investment is focused on the highest value business questions.
• Create simple, accessible knowledge frameworks and insight repositories that enable faster decision making and better reuse of learning across markets and functions.
• Establish best practice approaches for consumer planning and insight across markets, including research design, agency management, insight interpretation and knowledge sharing.

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Innovation and Learning

• Lead consumer and shopper insight development to inform the innovation pipeline, including category expansion into foods, pipeline development for hot beverages and other future growth spaces.
• Identify emerging consumer behaviours, trends and white space opportunities, distinguishing meaningful long-term growth platforms from short-term fads or novelty.
• Support the development of stronger propositions, concepts, claims, pack designs and activation ideas by bringing deep human insight into the innovation process.
• Drive a culture of test, learn and optimise, ensuring consumer feedback is used to improve innovation quality, reduce risk and sharpen in-market execution.
• Develop a connected and consistent International Insights capability across markets and functions, deepening consumer understanding and embedding a consumer-centric culture and mindset throughout the organisation

What are the Critical success factors for the Role ?

• Strategic consumer and shopper insight leadership, shaping business, brand and innovation strategy.
• Strong commercial acumen with the ability to translate insight into growth opportunities and business decisions.
• Deep expertise across consumer research, analytics, brand equity, segmentation and innovation development.
• Proven ability to influence senior stakeholders and drive alignment across a complex international matrix organisation.
• Exceptional storytelling and communication skills, translating complex data into clear, actionable recommendations.
• Passion for championing consumer centricity and embedding it into everyday decision making.
• People leadership capability, building high-performing teams and developing insight capability across the organisation.

What are the Desirable success factors for the Role ?

• Experience across both food and beverage categories, including category expansion and white space identification.
• Experience working across multiple international markets and cultural contexts.
• Knowledge of digital, e-commerce and shopper insight methodologies.
• Experience supporting both brand strategy and innovation pipeline development.
• Strong external orientation with a passion for trend spotting, future consumer behaviour and growth platform identification.

TCPL Growth Mindset and Behaviors

We are obsessed about keeping Consumers & Customers first in our hearts – that’s why we are here !

We are trailblazers in executing with Excellence … Together as One Team !

We take Ownership of our business …delivering value for our Stakeholders .. no Compromises !

We are Open to Continuously improving … Continuously innovating … For Better !

We live & breathe our Tata Code of Conduct

About Us: At Tata Consumer, we stand ‘For Better.’

Tata Consumer Products is a focused consumer products company uniting the principal food and beverage interests of the Tata Group under one umbrella. Our brands embody our purpose of ‘For Better ‘through the value they deliver to consumers with a focus on innovation, health and wellness, convenience and premiumisation. The Company’s portfolio of products includes tea, coffee, water, RTD, salt, pulses, spices, ready-to-cook and ready-to-eat offerings, breakfast cereals, snacks and mini meals. Our key brands include Tata Tea, Tetley, Eight O’Clock Coffee, Tata Coffee Grand, Himalayan Natural Mineral Water, Tata Copper+ and Tata Gluco+, Tata Salt, Tata Sampann and Tata Soulfull.   In India, Tata Consumer Products has a reach of over 200 million households, giving it an unparalleled ability to leverage the Tata brand in consumer products.

The Company has a consolidated annual turnover of ~Rs. 13,783 Crs with operations in India and International markets. For more information please visit www.tataconsumer.com