Function: Marketing

Location: Gurgaon

Reporting To:  Manager – Digital Marketing, RTD

At Tata Consumer Products Ltd, we stand #Forbetter – Planet, Sourcing, Nutrition, Communities. And #ForBetter Opportunities

…. Here’s an exciting one!

How does this Job align to our Strategy?

At the core of Tata Consumer Products' business approach lie six strategic pillars that serve as the foundation for its growth and success: Strengthening & Accelerating our Core Business, Driving Digital and Innovation, Unlocking Synergies, creating a Future-Ready Organization, Exploring New Opportunities and Embedding Sustainability.

This job opportunity closely aligns with the key strategic pillars, which is Exploring New Opportunities and Driving Digital and Innovation.

Overall responsibility:

The Assistant Manager – Digital Marketing, RTD will be responsible for developing and executing content strategies that elevate brand visibility, engage target audiences, and drive business objectives across all digital platforms. The individual will oversee content planning, creation, and distribution—ensuring alignment with RTD unit’s goals. The role requires collaboration with internal teams and external partners to deliver innovative, trend-driven digital content, monitors performance metrics, and continuously optimizes processes for greater impact and efficiency.

(Where do you come in as?

			Manager – Digital Marketing, RTD

This job is at N-4 level (N corresponds to CEO’s level)

  Top dimensions:

Geography: India

Direct reports: None

Complexity of the role (Optional):

🞴  Driving Brand Growth through Equity,

Consumption, Market Share and Profitability.

Matrix Reports: NA

Type of Role: Individual Contributor

Primary Stakeholders (Optional): Marketing Team (Insights, Research, Digital), Innovation Team, R&D, Supply Chain, Finance, Technical, Media & PR, Shopper marketing, Channel Marketing, Sales

What are the Key Deliverables in this role?  

Financial Outcomes

🞴 Develop content strategies that drive measurable brand awareness and audience growth, supporting revenue generation goals.

🞴 Manage vendor relationships and negotiate contracts to optimize production costs and maximize ROI.
🞴 Track and report performance of content initiatives, providing actionable insights to improve financial efficiency.

Customer Service

🞴 Create engaging, trend-driven social content to foster positive interactions with customers and enhance brand loyalty.

🞴  Leverage platform expertise to drive conversations, respond to audience feedback, and support customer engagement across   digital touchpoints.

🞴 Ensure timely delivery of projects to maintain consistent customer experience.

Internal Processes

🞴 Plan and execute content calendars aligned with business objectives and cross-functional team initiatives.

🞴 Manage project timelines, collaborate with internal teams, and oversee vendor workflows for seamless content production.

🞴 Develop and present research-based recommendations to stakeholders for continuous improvement.

Innovation and Learning

🞴 Stay updated on social media trends, competitor activities, and industry best practices to keep the brand relevant.

🞴 Conceptualize innovative ideas to enhance brand storytelling and engagement across all digital platforms.

🞴 Experiment with diverse content formats, encouraging a culture of creativity and continuous learning.

What are the Critical success factors (Key requirement) for the Role?

🞴 3-5 years of experience in a digital/creative agency (FMCG experience is a plus).

🞴 Strong understanding of social media trends and consumer behavior.

🞴 Ability to work in a fast-paced environment and manage multiple projects simultaneously.

🞴 Excellent communication, ideation, and presentation skills.

🞴 Proficiency in Microsoft Office (especially PowerPoint) and familiarity with analytics tools.

TCPL Growth Mindset and Behaviors

We are obsessed about keeping Consumers & Customers first in our hearts – that’s why we are here!

We are trailblazers in executing with Excellence … Together as One Team!

We take Ownership of our business …delivering value for our Stakeholders .. no Compromises!

We are Open to Continuously improving … Continuously innovating … For Better!

We live & breathe our Tata Code of Conduct

About Us: At Tata Consumer, we stand ‘For Better.’

Tata Consumer Products is a focused consumer products company uniting the principal food and beverage interests of the Tata

Group under one umbrella. Our brands embody our purpose of ‘For Better ‘through the value they deliver to consumers with a  

focus on innovation, health and wellness, convenience and premiumization. The Company’s portfolio of products includes tea, coffee, water, RTD, salt, pulses, spices, ready-to-cook and ready-to-eat offerings, breakfast cereals, snacks and mini meals. Our key brands include Tata Tea, Tetley, Eight O’clock Coffee, Tata Coffee Grand, Himalayan Natural Mineral Water, Tata Copper+ and Tata Gluco+, Tata Salt, Tata Sampan and Tata Soulful. In India, Tata Consumer Products has a reach of over 200 million households, giving it an unparalleled ability to leverage the Tata brand in consumer products.

The Company has a consolidated annual turnover of ~Rs. 15,206 Crs with operations in India and International markets. For more information please visit www.tataconsumer.com