Brand Manager, RTD

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Date: 14 Nov 2025

Location: Gurugram, HR, IN, 122101

Company: Tata Consumer Products Limited

TATA-CONSUMER-PRODUCTS-BLUE-LOGO-Feb-13

Designation
Brand Manager, RTD

Function
Water Marketing

Location
Gurgaon

Reporting To
Associate Director - Marketing, RTD

Job Description

A group of people in a garden Description automatically generated with low confidence Tata Consumer Products Ltd.

About the Job: Brand Manager – RTD Beverages

Function: Marketing

Location: Gurgaon

Reporting To: Associate Director – Marketing, RTD

At Tata Consumer Products Ltd, we stand #Forbetter – Planet, Sourcing, Nutrition, Communities. And #ForBetter Opportunities

…. Here’s an exciting one!

How does this Job align to our Strategy?

At the core of Tata Consumer Products' business approach lie six strategic pillars that serve as the foundation for its growth and success: Strengthening & Accelerating our Core Business, Driving Digital and Innovation, Unlocking Synergies, creating a Future-Ready Organization, Exploring New Opportunitiesand Embedding Sustainability.

This job opportunity closely aligns with all of the key strategic pillars.

Overall responsibility:

Brand Manager – RTD will be responsible for driving brand growth within the RTD Beverages category from the lens of Equity, Consumption, Market Share and Profitability.
The Incumbent will lead the work on consumer understanding, category growth opportunities, creative strategy, content and innovation (renovation) through an integrated marketing model covering both ATL and BTL.
The person will lead the GTM and execution strategyon brand keeping in view both traditional and emerging channels.
The person will be setting the agenda with organization wide stakeholders (including leadership) and external partners.
The candidate should have the ability to identify insights and leverage these to create brand edge for TCPL brands.
The candidate should possess a strong Bias for Action, Speed, Owners mindset and market connect while driving growth.

(Where do you come in as?

MD & CEO, TCPL

Unsupported image type. President- RTD Beverages, India

Vice President - Marketing, RTD

Associate Director – Marketing, RTD Brand Manager, RTD

This job is at N-4 level (N corresponds to CEO’s level)

Top dimensions:

Geography: Gurgaon, India

Direct reports: None

Complexity of the role (Optional):

🞴 Driving Brand Growth through Equity, Consumption, Market Share and Profitability.

Matrix Reports: NA

Type of Role: Individual Contributor

Primary Stakeholders (Optional): Marketing Team (Insights, Research, Digital), Innovation Team, R&D, Supply Chain, Finance, Technical, Media & PR, Shopper marketing, Channel Marketing, Sales

What are the Key Deliverables in this role? Category / Brand Management

🞴 Develop a sound understanding of the Category and Consumer for the portfolio.

🞴 Determine insights that’ll drive Brand Salience, Consideration, Consumption while creating a strong brand edge (Equity).

🞴 Apply creative and analytical thinking and find solutions to deliver growth.

🞴 Lead the multi-media approach for connecting with consumers.

🞴 Work closely with Shopper, Trade Marketing, Regional Sales teams to drive the brand / region / channel agendas.

🞴 Develop a keen understanding of the Innovation stage gate processes.

Financial Outcomes

🞴 Define mid and long-term brand strategy that delivers growth.

🞴 Deliver on Brand business plans - committed topline and overall PnL.

🞴 Lead budget planning and effective utilization of brand budgets.

Internal Processes

🞴 Building networks with and working closely with stakeholders internal and external

🞴 Leverage past sales performance data and past programs/ activations to arrive at recommendations for improvements.

🞴 Create and lead the network of brand partners (Including creative agencies, digital agencies, onground partners) and other internal cross functional teams while driving org / brand agendas.

Innovation and Learning

🞴 Keep the hunger for catching new trends and deploying in the workstreams.

What are the Critical success factors (Key requirement) for the Role?

🞴 4 -7 years of brand marketing experience in Consumer Products industry

🞴 Experience in large scale brand management withthe aim of driving consumption, equity, and salience with an eye on revenue and profitability;

🞴 Ability to identify key insights, analyze multiple data sources and create comprehensive brand plans delivering growth.

🞴 Liaison with multiple stakeholders and influence decision making internally & externally.

🞴 A good bent of digital first creative thinking and commercial acumen.

TCPLGrowthMindsetand Behaviors

We are obsessed about keeping Consumers & Customers first in our hearts – that’s why we are here!

We are trailblazers in executing with Excellence … Together as One Team!

We take Ownership of our business …delivering value for our Stakeholders .. no Compromises!

We are Open to Continuously improving … Continuously innovating … For Better!

We live & breathe our Tata Code of Conduct

About Us: At Tata Consumer, we stand ‘For Better.’

Tata Consumer Products is a focused consumer products company uniting the principal food and beverage interests of the Tata Group under one umbrella. Our brands embody our purpose of ‘For Better ‘through the value they deliver to consumers with a

focus on innovation, health and wellness, convenience and premiumization. The Company’s portfolio of products includes tea, coffee, water, RTD, salt, pulses, spices, ready-to-cook and ready-to-eat offerings, breakfast cereals, snacks and mini meals. Our key brands include Tata Tea, Tetley, Eight O’clock Coffee, Tata Coffee Grand, Himalayan Natural Mineral Water, Tata Copper+ and Tata Gluco+, Tata Salt, Tata Sampan and Tata Soulful. In India, Tata Consumer Products has a reach of over 200 million households,giving it an unparalleled ability to leverage the Tata brand in consumer products.

The Company has a consolidated annual turnover of ~Rs. 15,206 Crs with operations in India and International markets. For more information please visit www.tataconsumer.com

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