What are the Key Deliverables in this role ?

Financial Outcomes

• Create launch & sustenance plan for pilots in line with business objectives
• Deliver topline & bottom-line of the pilot
• Deliver the plan in full in liaison with sales and in line with agreed timelines
• Own A&P for the projects and 360 degree marketing plan
• On successful pilot launch, plan for scale up and handover to category teams

Customer Service

• Marketing Mix: Develop the complete marketing mix for the portfolio– product, packaging, communication, media including digital  and execution of all ATL & BTL inputs in partnership with Trade marketing team.
•  Responsible for annual brand strategy, brand health, topline and margins.
• Digital Marketing : Design and develop new innovative digital programs across multiple platforms while making use of the disruptive technologies such as AI

Internal Processes

• Work closely with Ecom, MT, GT team to create the GTM strategy
• Be the key stakeholder in project management – work with CFT to ensure regulatory, packaging, product, production, financials and other legs of the project work smoothly till product delivery to market

Innovation and Learning

• Lead the RTD innovations pipeline from ideation, concept development to project management
• Create the marketing mix & brand assets including packaging, logo, brand book
• Work closely with agencies and internal teams to deliver the project on time
• Create a sharp marketing mix for the brand and buzz worthy launch and communication plan