Function: Innovation

Location: Gurgaon

Reporting To:  Director – Innovation, RTD

At Tata Consumer Products Ltd, we stand #Forbetter – Planet, Sourcing, Nutrition, Communities. And #ForBetter Opportunities

…. Here’s an exciting one!

How does this Job align to our Strategy?

At the core of Tata Consumer Products' business approach lie six strategic pillars that serve as the foundation for its growth and success: Strengthening & Accelerating our Core Business, Driving Digital and Innovation, Unlocking Synergies, creating a Future-Ready Organization, Exploring New Opportunities and Embedding Sustainability.

This job opportunity closely aligns with the key strategic pillars, which is Exploring New Opportunities and Driving Digital and Innovation.

Overall responsibility:

The incumbent will be responsible for leading the marketing innovation for RTD beverages (emerging/ premium category) , with full ownership of building, expanding, and managing the long-term pipeline of premium and health-focused products in line with aggressive business growth targets. Drive national expansion, brand building, and team leadership for sustainable category growth.

(Where do you come in as?

			Manager – Innovation, RTD

This job is at N-3 level (N corresponds to CEO’s level)

Top dimensions:

Geography: India

Direct reports: None

Complexity of the role (Optional): NA

Matrix Reports: NA

Type of Role: Individual Contributor

Primary Stakeholders (Optional): Marketing Team (Insights, Research, Digital), R&D, Supply Chain, Finance, Technical, Media & PR, Shopper marketing, Channel Marketing, Sales

What are the Key Deliverables in this role?  

Financial Outcomes

🞴 Consistently achieve brand strategy objectives alongside topline growth and margin targets.

🞴 Employ agile optimization based on ongoing consumer and retailer feedback, maintaining strong focus on P&L management.

🞴 Optimize A&P (Advertising & Promotion) budgets to maximize campaign ROI.

Customer Service

🞴 Develop and execute integrated product, packaging, and communication strategies—including digital-first campaigns that    generate significant consumer engagement.

🞴 Scale consumer campaigns and drive successful rollout of pilot programs across multiple channels to enhance customer      experience.

🞴 Build compelling brand propositions and visual identities that resonate with target consumers.

Internal Processes

🞴 Lead end-to-end innovation from ideation through launch and scale-up, ensuring efficient product development cycles.

🞴 Build and implement Go-to-Market (GTM) strategies in partnership with sales and channel teams for seamless execution.

🞴 Foster close collaboration with internal teams and external partners to ensure flawless execution of innovation projects and    market launches.

Innovation and Learning

🞴 Identify local and global trends to translate into breakthrough product concepts for the RTD beverage category.

🞴 Deliver fast-paced launches with a proven ability to bring new products to market efficiently, continuously improving processes   based on learnings.

🞴 Drive national expansion, strategic brand development, and cross-functional team leadership to ensure sustainable category growth.

What are the Critical success factors (Key requirement) for the Role?

🞴 5–7 years’ experience in marketing; minimum 2–3 years in innovation or new product development roles.

🞴 Proven track record in premium or health-focused FMCG categories preferred.

🞴 Exposure to sales/channel management is an advantage.

🞴 MBA required.

TCPL Growth Mindset and Behaviors

We are obsessed about keeping Consumers & Customers first in our hearts – that’s why we are here!

We are trailblazers in executing with Excellence … Together as One Team!

We take Ownership of our business …delivering value for our Stakeholders .. no Compromises!

We are Open to Continuously improving … Continuously innovating … For Better!

We live & breathe our Tata Code of Conduct

About Us: At Tata Consumer, we stand ‘For Better.’

Tata Consumer Products is a focused consumer products company uniting the principal food and beverage interests of the Tata

Group under one umbrella. Our brands embody our purpose of ‘For Better ‘through the value they deliver to consumers with a  

focus on innovation, health and wellness, convenience and premiumization. The Company’s portfolio of products includes tea, coffee, water, RTD, salt, pulses, spices, ready-to-cook and ready-to-eat offerings, breakfast cereals, snacks and mini meals. Our key brands include Tata Tea, Tetley, Eight O’clock Coffee, Tata Coffee Grand, Himalayan Natural Mineral Water, Tata Copper+ and Tata Gluco+, Tata Salt, Tata Sampan and Tata Soulful. In India, Tata Consumer Products has a reach of over 200 million households, giving it an unparalleled ability to leverage the Tata brand in consumer products.

The Company has a consolidated annual turnover of ~Rs. 15,206 Crs with operations in India and International markets. For more information please visit www.tataconsumer.com