Function: India Sales

Location: Delhi

Reporting To:  NKAM – Defense Business

At Tata Consumer Products Ltd, we stand #Forbetter – Planet, Sourcing, Nutrition, Communities. And #ForBetter Opportunities …. Here’s an exciting one!

How does this Job align to our Strategy?

At the core of Tata Consumer Products' business approach lie six strategic pillars that serve as the foundation for its growth and success: Strengthening & Accelerating our Core Business, Driving Digital and Innovation, Unlocking Synergies, creating a Future-Ready Organization, Exploring New Opportunities and Embedding Sustainability.

This job opportunity closely aligns with one of these key strategic pillars, which is driving Strengthen & Accelerate core business and Unlock Synergies. The role involves delivering topline & bottom-line targets in line with business goals in the accounts, onboard new national accounts, drive activations across accounts & be responsible for P&L of the customers.

Where do you come in as?                            

This job is at N-5 level (N corresponds to CEO’s level)

Top dimensions:

Geography: India

Direct reports: NA

Matrix Reports: NA

Type of Role: Individual Contributor

What are the Key Deliverables in this role?

• Develop the annual account plan (JBP), sales & portfolio growth plan, new product launch plan and expense budgeting for the account / set of accounts in line with company business objectives
• Drive the achievement of Volume and Value targets in CPC & Govt channel
• Continuously monitor, report, and take appropriate action along with quarterly performance review (Internal team/Accounts)
• Ensure timely fulfilment & high fill-rate across CPC  & Govt depots in coordination with supply chain/logistics
• Coordinate with CPC  & Govt Team to ensure effective merchandizing across all CPC  & Govt canteens
•  Ensure high rate of account renewals with favorable terms of trade.
• Identify & onboard new national accounts and setup favorable terms of trade
• Perform Innovation / NPD tracking - listing & business plan, Activation Plan (Customer Communication & Implementation)
• Leverage existing relationship with national accounts to drive proliferation of key brands across accounts.
• Liaison with Innovation center resources to customize product basis customer/account needs.
• Design & implement various activation initiatives customized for different accounts (in-coordination with marketing team)
• Create & manage excellent business relationships in HO for all national accounts and build a favorable company image in the FMCG Space.
• Ensure commercial hygiene for the account- finance meetings, claim release & settlement follow-ups & meetings.
• Track competition activities in the channel and counter actions.
• Responsible for new product listing and effective stakeholder management with CPC  & Govt head office.

What are the Critical success factors for the Role?

• MBA with 6-8 years of relevant work experience in reputed FMCG organizations
• Expertise around leading CSD/CPC accounts/portfolio
• Proven & deep knowledge of sales & distribution system (preferred in FMCG space)
• Strong financial understanding - P&L, driving profitability, account reconciliation, ROI measures etc.
• An analytical mindset and methodical approach – extensive excel and business presentation skills.
• Acute attention to accuracy and detail.
• Excellent networking , assertive communication & excellent stakeholder management skills.p knowledge of sales & distribution system (preferred in FMCG space)

TCPL Growth Mindset and Behaviors

We are obsessed about keeping Consumers & Customers first in our hearts – that’s why we are here !

We are trailblazers in executing with Excellence … Together as One Team !

We take Ownership of our business …delivering value for our Stakeholders .. no Compromises !

We are Open to Continuously improving … Continuously innovating … For Better !

We live & breathe our Tata Code of Conduct

About Us: At Tata Consumer, we stand ‘For Better.’

Tata Consumer Products is a focused consumer products company uniting the principal food and beverage interests of the Tata Group under one umbrella. Our brands embody our purpose of ‘For Better ‘through the value they deliver to consumers with a focus on innovation, health and wellness, convenience and premiumisation. The Company’s portfolio of products includes tea, coffee, water, RTD, salt, pulses, spices, ready-to-cook and ready-to-eat offerings, breakfast cereals, snacks, mini meals, herbal supplements and vending business. Few of our key brands include Tata Tea, Tetley, Eight O’Clock Coffee, Tata Coffee Grand, Himalayan Natural Mineral Water, Tata Copper+ and Tata Gluco+, Tata Salt, Tata Sampann, Tata Soulfull, Organic India and Chings.  In India, Tata Consumer Products has a reach of over 200 million households, giving it an unparalleled ability to leverage the Tata brand in consumer products.

The Company has a consolidated annual turnover of ~Rs. 20,290 Crs with operations in India and International markets. For more information please visit www.tataconsumer.com