Financial Outcomes  Primary Sales - Develop the channel partner network and implement the distribution objectives to drive reach & penetration across the territory  Secondary sales (Retail Distribution) - increased number of retail outlets, maintain high service level, drive visibility of all categories of products and ensure commercial hygiene (usage of technology while placing retail orders) in the territory  Drive Sales Efficiency: Overall, Infra - DB Appointments, Sales Categories billed. Customer Service  Distributor Engagement Programs for Field Force - Deploy, Analyze, Improve Efficiency and Delivery of Channel Goals.  Build and maintain strong relationships with Modern Trade, E‑commerce, Distributors, and On‑Premise partners.  Develop channel-specific initiatives to improve brand visibility, share of shelf, and customer engagement.  Ensure prompt resolution of partner issues on supply, pricing, promotions, or in-market execution. Internal Processes  Lead in-market execution standards—visibility, planogram adherence, availability, and merchandising.  Regular analysis of primary & secondary sales data to identify gaps in the business & providing insights to Area Sales Manager about the territory  Infrastructure Deployment and Quality: Distributor Performance Efficiency.  External/Competition Landscape Benchmarking: Best Practices – Mapping and adoption - in Sales Processes, Infra Efficiency.  Drive Joint Business Planning (JBP), quarterly reviews, and performance scorecards with key accounts Innovation and Learning  Monitor and assess competitor landscape regularly on price, strategy, strengths & weakness  Provide on-job coaching to Sales & Merchandising Force  Conduct regular market analyses to monitor industry trends and competitor pricing effectively.  Effectively engage & motivate field force (CE’s, TSO’s, PDSR’s & DSR’s) with an objective to achieve ambitious business plans, maximize incentive earning in the team, coach individuals with performance issues, build functional capability and reward & recognize right behaviors.