Area Sales Manager - Institutional Sales (East)

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Date: 10 Oct 2025

Location: Kolkata, WB, IN, 700020

Company: Tata Consumer Products Limited

TATA-CONSUMER-PRODUCTS-BLUE-LOGO-Feb-13

 

 

 

Designation
Area Sales Manager - Institutional Sales (East)

Function
Alternate Channels		 Location
Kolkata		 Reporting To
National Key Accounts Manager - Institutional Sales (Sales Operations)

 

 

Job Description

 

 

  • Ensure high rate of account renewals with favorable terms of trade
  • Performs Innovation/NPD tracking - Listing & business plan, Activation Plan (Customer Communication & Implementation)
  • Leverage existing relationship with national accounts to drive proliferation of key brands across institutional sales accounts
  • Liaison with Innovation center resources to customize product basis customer/account needs
  • Identify & onboard new national accounts and setup favorable terms of trade
  • Design & implement various BTL initiatives & activations customized for different accounts (in-coordination with marketing team)
  • Creates & manages excellent business relationships in HO for all national accounts and build a favorable company image in the FMCG space.
  • Ensure commercial hygiene for the account- finance meetings, claim release & settlement follow-ups & meetings
  • Track competition activities in the channel
  • Drive the achievement of Volume and Value targets across channel
  • Ensure timely fulfilment & high fill-rate across channel depots in coordination with supply chain
  • Coordinate with Agents to ensure effective merchandizing across channels.
  • Continuously monitors key sales parameters and takes appropriates action
  • Responsible for new product listing and effective stakeholder management

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