•    Drive Primary & Secondary Sales in the territory in line with the business objectives of the company 
o    Primary Sales - Develop the channel partner network and implement the distribution objectives to drive reach & penetration across the territory 
o    Secondary sales (Retail Distribution) - Increase number of retail outlets, maintain high service level, drive visibility of all categories of products and ensure commercial hygiene (usage of technology while placing retail orders) in the territory 
•    Prepare market execution plan (day-wise MJP) & submit weekly reports
•    Provide ground-level inputs for promotions, local activations & demand forecasting exercise
•    Demand forecasting – Regular analysis of primary & secondary sales data to identify gaps in the business & providing insights to Area Sales Manager about the territory 
•    Claim management - Ensuring timely submission of stockiest claim along with supporting documents adhering to the company’s guidelines 
•     Build capability of the indirect sales force by communicating and reviewing their delivery against expectations, and enhancing their sales skills by conducting market work with them & regular training 
•    Timely review/ communication with CFAs to maintain timely supplies. Real-time follow-ups with CFAs for stock conversion, delivery 
•    Co-ordination with Finance team for pricing issues, accounts settlement, claims management.