What are the Key Deliverables in this role?

Consumer & Market Insights

• Identify trends, consumer behavior shifts, and category opportunities.
• Track competition and generate new ideas.
• Conduct consumer research and extract actionable insights.
• Write research briefs and translate findings into business opportunities.
• Leverage data analytics to design and optimize POSM strategies, in-store activations, and shopper marketing programs to maximize conversion rates and ROI

Innovation & Execution

• Drive cross-functional teams to deliver innovation projects.
• Oversee product development, packaging, and artwork processes.
• Manage IO/PO processes smoothly.
• Ensure projects align with business and financial goals.

Marketing & Asset Creation

• Support creative asset development (ads, packaging, POS materials).
• Independently design marketing creatives when needed.
• Develop strong, legally compliant product claims.
• Assist in 360° marketing and activation campaigns.

Business and Financial Acumen

• Working familiarity with P&L to validate business cases.
• Partner with Finance, R&D, and other CFTs for strategic decision-making.
• Ensure projects drive brand growth and market success.

What are the Critical success factors for the Role?

• 3 - 6 years of relevant work experience
• Familiarity with landing innovation projects
• Running CFTs
• Brand marketing / FMCG brand exposure

• Great inter-personal, presentation & communication skills

What are the Desirable success factors for the Role?

• Experience: Have worked in BTL/Event-led roles or organizations with some creative development

• Consumer Trials: Understands broad levers to generate consumer trials for existing products

• Excel Proficiency: Fluent in Excel with the ability to run varied formulas

• Communication Skills: Fluent in oral and written communication with the ability to deliver multiple tasks under tight timelines

• Brand Management: Experience in brand management preferred