Associate Manager - Category Finance - Marketing Spends and Analysis

Date: 18 Jun 2025

Location: Mumbai, MH, IN, 400102

Company: Tata Consumer Products Limited

TATA-CONSUMER-PRODUCTS-BLUE-LOGO-Feb-13

 

 

 

Designation
Associate Director Category Finance


Business Finance
Business Finance
Mumbai
Mumbai CF
Associate Director - Category Finance, Capital Foods 
Associate Director - Category Finance, Capital Foods

 

 

Job Description

 

 

What are the Key Deliverables in this role?

Financial Outcome

  • Overall responsibility for Innovation P&Ls
  • Overall responsibility & controller for Marketing spends
  • P&L Management for consolidated capital foods performance (including ownership and review of TCPL and CFPL trial)
  • Preparation of Monthly Overall Capital Foods system P&L (Category X Channel)
  • Assisting / review of the final BPC submissions for the consolidated Capital Foods P&L including reviewing inter company transactions
  • Assisting/ Working with the team for MTP and Annual Operating Plan exercises
  • Annual planning for ATL spends. Work closely with Category & Media team for rolling up the plans.
  • Responsible for tracking and reporting of ATL Spends at Category & activity Level -Actuals vs budget
  • Monthly provisioning of spends and review of activities for actualization and to estimate (LE) spends for the rest of the yr.
  • Responsible for setting up the processes for accounting & control of spends
  • Responsible for all ATL vendor management, timely payments and reconciliations.
  • Drive process improvements and harmonization across business
  • Follow up with Category team for timely creation of IO; maintenance of portal and timely updates to accommodate category requirements.

Customer Service

  • Managing Innovation project partners across functions (Innovation, Marketing, Packaging development etc.)
  • Work closely with the Departmental Heads providing Finance perspectives enabling effective decision making
  • Track innovation development and advertisement spends and ensure visibility at a project level.
  • Reporting on responsibility on promotion and trade spends
  • Reporting on monthly performance of Innovation for discussion with innovation team / category head
  • Reporting on performance of launched innovation products to executive committee with 360 degree insights on finance performance distribution metrics and marketing support etc.
  • Participate in contract execution and negotiation with vendors; Ensure adherence with the SOA on all ATL procurements – Goods & Services
  • Ensure all KPIs, savings are tracked and reported w.r.t Media contracts and monthly reconciliation of plan vs execution of estimates.
  • Deliver all reporting requirements in terms of ATL spends and develop a framework for ATL spend evaluation

Internal Processes

  • Overall responsibility for managing Innovation projects for both domestic and exports
  • Driving profitability and taking initiatives for margin accretive projects
  • Managing and developing innovation framework guidelines for all innovation projects including renovation.
  • Drive continuous improvements in process and procedures and partner in all automation/other projects to improve ways of working.
  • Drive any cross functions projects.

 

What are the Critical success factors for the Role ?

  • Chartered Accountant (first or second attempt) or MBA Finance from premier institute
  • Minimum 2-3 years of post-qualification business partnering experience.
  • Strong analytical ability and interpersonal skills

What are the Desirable success factors for the Role ?

  • FMCG environment or related industry experience.
  • Ability to interpret financial data, identify trends, and make data-driven decisions to optimize the category's financial performance.

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