Executive - Marketing Innovation

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Date: 6 Jan 2026

Location: New Delhi, DL, IN, 110044

Company: Tata Consumer Products Limited

                                                     Tata Consumer Products Ltd.

 

 

 

 

About the Job: Executive – Marketing Innovation, Organic India

 

 

Function: Packaged Beverages

Location: Delhi

Reporting To:  Senior Manager – Marketing Innovation, Organic India

 

At Tata Consumer Products Ltd, we stand #Forbetter – Planet, Sourcing, Nutrition, Communities. And #ForBetter Opportunities …. Here’s an exciting one!

 

How does this Job align to our Strategy?

At the core of Tata Consumer Products' business approach lie six strategic pillars that serve as the foundation for its growth and success: Strengthening & Accelerating our Core Business, Driving Digital and Innovation, Unlocking Synergies, Creating a Future-Ready Organization, Exploring New Opportunities and Embedding Sustainability.

This job opportunity closely aligns with one of the key strategic pillars, which is Unlocking Synergies and Exploring New Opportunities.

As Executive - Marketing innovation for Organic India, the incumbent will support the innovation process by coordinating activities, assisting cross-functional teams, and helping ensure timely execution of new product launches. This role is integral to accelerating innovation and supporting business growth through effective project execution.

 

 

 

 

 

Top dimensions :

Geography: India

Direct reports: 0

Complexity of the role (Optional):

 

Type of Role : Individual Contributor

 

 

Matrix Reports : NA

Primary Stakeholders (Optional) : Innovation CFT  - R&D, Product Supply Organization, Shopper Marketing, Sales, Finance, Media, CMI

What are the Key Deliverables in this role ?

Financial Outcomes

  • Assist in identifying opportunities for new product launches and range extensions.
  • Support tracking of launch performance metrics and provide data for reporting.
  • Help monitor inventory levels and support cost control initiatives related to new products.

 

Customer Service

  • Assist with go-to-market activities in collaboration with Ecom, Modern Trade, and General Trade teams.
  • Coordinate with cross-functional teams to ensure smooth project delivery from concept approval to market launch.
  • Gather feedback from sales teams and consumers post-launch; share insights with relevant stakeholders.

 

Internal Processes

  • Help prepare marketing materials and brand assets such as packaging mock-ups or product information sheets.
  • Work with agencies and internal teams to support timely project execution.
  • Collect and analyze consumer trends data to identify potential innovation ideas.

 

Innovation and Learning

  • Participate in brainstorming sessions for new product ideas.
  • Support the documentation and tracking of innovation projects through various stages.
  • Stay updated on industry trends to contribute fresh perspectives during team discussions.

 

What are the Critical success factors for the Role ?

  • 1-3 years of marketing experience
  • Experience supporting product launches or project coordination
  • Bachelor’s degree (MBA or equivalent preferred but not mandatory)

 

What are the Desirable success factors for the Role ?

  • Strong communication and teamwork skills
  • Exposure to consumer goods industry is an advantage
  • Ability to organize information and manage multiple tasks efficiently
  • Analytical mindset: comfortable working with data and consumer insights
  • Creative approach to problem-solving