Financial Outcomes
 Develop the Sales & Distribution (Go-To-Market) strategy for the region in conjunction with Shopper marketing teams to enable 
best-in-class Market & Outlet coverage & weighted distribution for TCPL Brands. Constantly engage with the regional field teams 
to ensure timely and quality execution of the same.
 Develop & Implement the Sell-Out strategy -Create compelling brand connections with shoppers at the point of purchase: Deliver 
best-in-class brand campaigns at the point of purchase. Activate relevant / multiple touchpoints in store so that the brand engages 
and wins with target shoppers. This requires
o Work in sync with shopper/brand teams to create powerful activation platforms
o Lead by innovation to increase brand prominence amongst target shoppers in the region.
o Develop a POP vision that drives brand & category messaging and brings alive brand imagery in-store
o Design programs and oversee plans that motivate or create excitement in regions including distributor sales team 
(i.e. sales off-site, sales launch, incentives for a Sales team, conventions, and team building activities)
 Drive Productivity improvement initiatives to facilitate higher productivity at front line through Measurement & Incentivization 
of relevant metrics (Strategy for Sell-In).
Customer Service
 Effectively partner with region head, brand team, shopper team to plan & roll out sales forecasting for respective regions.
 Develop and Implement the Top Outlet strategy for the organization both in Grocery Retail, SAMT and Wholesale.
 New product launch / Exclusive SKU’s for the channel: Build robust plans for all NPD’s / exclusive Channel SKU’s with key focus on 
retail planning basis.
Internal Processes
 Investigate & integrate relevant facts and insights for Business Intelligence/Analytics to identify growth opportunities.
 Plan, Control and Efficiently Deploy budgets for brand building activities.
Innovation and Learning
 Benchmark best practices in Industry and competition and constantly Innovate to improve Sales systems and processes systems 
to enable higher efficiency and productivity. Leverage technology solutions to further enhance the same.
 Business Intelligence/Analytics: Investigate & integrate relevant facts and insights (Shopper, Customer & Channel) to identify 
Category/Brand growth opportunities