What are the Key Deliverables in this role ? Financial Outcomes

🞴 Drive growth agenda for select portfolio of Smith & Jone as per its strategic role in the TCP portfolio

🞴 Define & implement mid-long term brand strategy; define year priorities/activities to ensure movement towards mid and long-term goals.

🞴 Deliver on Brand Business Performance by meeting committed: Net Sales Revenue, gross margin, MAPE targets, net margin for portfolio of brands/brand

🞴 Define and implement go-to-market strategies for brand focused on long term sustainable and profitable growth – Channel wise strategy, media mix, launch/re-launch/exit-decisions.

🞴 Plan, Drive and execute whitespace expansion plans in line with the business case assumptions.

🞴 Drive Cost Savings/Gross margin improvement through key linked variables.

🞴 Portfolio Expansion: Deeper category and consumer insights to ensure we continue to expand the brand to increase total addressable market. Driving innovation that increases penetration or premiumization or sales.

Customer Service

🞴 Maximizing brands Presence in marketplaces (offline & Digital) to drive business growth.

🞴   Be the voice of consumer and mine Insights on needs gap and industry trends as inputs for developing marketing activities for maximizing opportunity in the category.

🞴 Conduct analysis using internal & external reports/research and implement data driven brand initiatives.

🞴 Monitor & influence demand forecasting and adapt plans on the portfolio as required.

🞴 Perform competitor benchmarking and adopt best-practices.

Internal Processes

🞴 Work with Shopper/ Customer Marketing Teams, Sales teams to analyze sales & market data to develop & deliver relevant initiatives.

🞴 Work with the innovation lead on product, concept, business case and launch plan development with Shopper marketing/Customer marketing.

🞴 Leverage past sales performance data and past programs/ activations/ promos to arrive at recommendations for improvements.

🞴 Lead and manage internal Cross Functional Teams on key projects/interventions to deliver on brand objectives.

🞴 Work with Consumer & Market Insight teams to monitor, analyses & evaluate market/consumer trends, competitor activity to identify new opportunities for the brand communication