What are the Key Deliverables in this role?

Financial Outcomes

• Drive strong brand salience, reputation, and positive media visibility across portfolio brands
• Deliver high-quality, consistent earned media outcomes aligned with marketing priorities
• Enable end-to-end influencer and celebrity management, improving effectiveness and cost efficiency
• Strengthen brand equity metrics through structured PR measurement and impact linkage
• Ensure rapid and effective crisis mitigation, safeguarding brand trust and reputation

Customer Service

• Partner with Marketing, Corporate Communications, and Leadership teams to deliver aligned narratives
• Build and manage strong relationships with media, influencers, celebrities, and PR ecosystem partners
• Support leadership visibility and thought leadership agendas
• Ensure seamless alignment between brand communication and corporate reputation priorities
• Manage complex stakeholder ecosystems across internal and external interfaces.     

Internal Processes

• Lead integrated PR strategy and execution across brands, including campaigns, launches, and always-on storytelling
• Oversee and drive performance of external agencies and partners
• Establish robust crisis management frameworks, including emerging risks in the digital and social landscape
• Drive PR measurement systems to track effectiveness and link to brand metrics
• Ensure financial and operational governance across PR, influencer, and celebrity spends
• Enable strong integration of PR with digital and corporate communication strategies

Innovation and Learning

• Develop understanding of business, category dynamics, and evolving media landscape
• Stay ahead of emerging trends such as digital-first narratives and reputation risks
• Strengthen cross-functional collaboration, particularly with corporate communication teams

Good experience within the consumer goods industry, marketing (brand/category/Innovation) domain knowledge and an understanding of its challenges and opportunities.