Function:  Shopper Marketing

Location:  Mumbai

Reporting To:  Director – Category Development – Foods

At Tata Consumer Products Ltd, we stand #Forbetter – Planet, Sourcing, Nutrition, Communities. And #ForBetter Opportunities …. Here’s an exciting one!

How does this Job align to our Strategy?

At the core of Tata Consumer Products' business approach lie six strategic pillars that serve as the foundation for its growth and success: Strengthen core & accelerate our growth business, Build on new opportunities, Drive execution excellence everyday, Create future ready organisation, Drive Digital and Innovation and Embed Sustainability.

This job opportunity closely aligns with one of these key strategic pillars, which is driving Strengthening & Accelerating our core business. The role is responsible for sales of the Foods category in line with business plan and growth aspiration in conjunction with regional teams. Develop & Implement the Trade Marketing & Distribution Strategy for the organization in coordination with Marketing and Regional Sales Teams in line with Business objectives.

Where do you come in as?                           

This job is at N-4 level (N corresponds to CEO’s level)

Top dimensions:

Geography: India

Direct reports: NA

Complexity of the role (Optional):

Will this job require travel (Y/N): Y

Matrix Reports: NA

Type of Role:  Individual Contributor

Primary Stakeholders (Optional):  India Sales,  Category, Demand Planning, Supply Planning, Sales Finance, Category Finance, RGM, Equity Team

What are the Key Deliverables in this role?

Financial Outcomes

• Devise the overall strategy and scale-up plan for Dry Fruits and CPO in General Trade
• Launch plan for new developments in GT | TSB snacking and makhana
• Resurrect spices business in GT post the rationalization
• Relaunch chutneys and gravy mixes with a revamped strategy
• Supporting on scaling premium salt initiative
• Monitor & Optimize BTL spends. Work closely with Finance & regional teams to monitor & improve quality of implementation & Efficiency of processes
• Work closely with Sell-in team in shopper marketing to plan effective schemes /activations for trade

Customer Service

• Develop deep understanding of category & competition strategies & intelligence. Engage and work closely with brand teams for relevant category understanding.
• Work closely with supply chain to improve inventory management & fill rates at Distributor / market level.
• Work closely with Sell-out team in shopper marketing to plan effective & innovative sell-out activation for driving in-store visibility / product sampling / Generating consumer demand in trade.
•  

Internal Processes

• Explore FTL options for delivery
• Work closely with Demand planning team and field team to ensure forecasting accuracy for Regional & Premium brands

Innovation and Learning

• Detailed BTL planning along with brand, regional teams & Sell-in/Sell-out teams of Shopper mktg function. Drive implementation & track progress closely. Lead the post activation evaluation process to improve efficiency of spends.

What are the Critical success factors for the Role?

• MBA with 4 to 6 years of relevant work experience in reputed FMCG organizations
• Understanding & knowledge of Sales & Distribution systems, understanding of GT systems, trade marketing and category development

What are the Desirable success factors for the Role?

• Proven and Deep knowledge of Sales and Distribution - budget, planning and operational control.
• Knowledge of trade & shopper marketing and linkage with trade, along with strong experience in delivering P&L goals
• Experience of working with GTM business to drive schemes and plans
• Comfortable with handling ambiguity & cross functional stakeholder management
• Keen interest and knowledge of digital solutions to improve sales processes and maximize data led insights.

TCPL Growth Mindset and Behaviors

We are obsessed about keeping Consumers & Customers first in our hearts – that’s why we are here !

We are trailblazers in executing with Excellence … Together as One Team !

We take Ownership of our business …delivering value for our Stakeholders .. no Compromises !

We are Open to Continuously improving … Continuously innovating … For Better !

We live & breathe our Tata Code of Conduct

About Us: At Tata Consumer, we stand ‘For Better.’

Tata Consumer Products is a focused consumer products company uniting the principal food and beverage interests of the Tata Group under one umbrella. Our brands embody our purpose of ‘For Better ‘through the value they deliver to consumers with a focus on innovation, health and wellness, convenience and premiumisation. The Company’s portfolio of products includes tea, coffee, water, RTD, salt, pulses, spices, ready-to-cook and ready-to-eat offerings, breakfast cereals, snacks, mini meals, herbal supplements and vending business. Few of our key brands include Tata Tea, Tetley, Eight O’Clock Coffee, Tata Coffee Grand, Himalayan Natural Mineral Water, Tata Copper+ and Tata Gluco+, Tata Salt, Tata Sampann, Tata Soulfull, Organic India and Chings.  In India, Tata Consumer Products has a reach of over 200 million households, giving it an unparalleled ability to leverage the Tata brand in consumer products.

The Company has a consolidated annual turnover of ~Rs. 20,290 Crs with operations in India and International markets. For more information please visit www.tataconsumer.com