Senior Manager - Digital, Sales & Marketing Analytics

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Date: 12 Jun 2026

Location: IN

Company: Tata Consumer Products Limited

Tata Consumer Products Ltd.

 

 

 

 

About the Job: Senior Manager - Digital, Sales & Marketing Analytics

 

Function: Digital

Location: Bengaluru

Reporting To: VP - Digital, Sales and Marketing

 

At Tata Consumer Products Ltd, we stand #Forbetter – Planet, Sourcing, Nutrition, Communities. And #ForBetter Opportunities …. Here’s an exciting one!

 

How does this Job align to our Strategy?

At the core of Tata Consumer Products' business approach lie six strategic pillars that serve as the foundation for its growth and success: Strengthen core & accelerate our growth business, Build on new opportunities, Drive execution excellence everyday, Create future ready organisation, Drive Digital and Innovation and Embed Sustainability.

This job opportunity closely aligns with one of these key strategic pillars, which is drive digital and innovation and build on new opportunities.  The role will drive digital sales transformation by leveraging data, advanced analytics, and AI-led insights to enhance market execution, optimize trade investments, and improve customer experience across General Trade (GT) and alternate channels. Deliver measurable business outcomes in growth, productivity, and ROI.

 

 

 

 

 

Top dimensions:

Geography: India

Direct reports: NA

Complexity of the role (Optional): XXX

 

Will this job require travel (Y/N): Yes

 

Matrix Reports: NA

Type of Role: Individual contributor

Primary Stakeholders (Optional): XXXX

What are the Key Deliverables in this role?

 

Financial Outcomes

  • Own and deliver digital sales transformation outcomes, including revenue growth, margin improvement, and ROI optimization.
  • Drive data-led trade spend optimization to maximize effectiveness of promotions, discounts, and channel investments.
  • Develop and monitor analytics-driven revenue models across GT and alternate channels (e-commerce, modern trade, etc.).
  • Evaluate and scale AI/ML use cases (pricing, demand forecasting, assortment planning) to improve profitability.
  • Establish performance dashboards tracking KPIs such as sales growth, cost-to-serve, and ROI on digital initiatives.

 

Customer Service

  • Enhance customer and distributor experience through data-driven insights and digital tools.
  • Enable personalized engagement strategies using segmentation, behavioral insights, and channel analytics.
  • Improve service levels (fill rates, order cycle time, responsiveness) using predictive analytics.
  • Partner with sales and marketing teams to design customer-centric digital interventions across touchpoints.
  • Monitor and improve customer satisfaction and retention metrics through actionable insights.

 

Internal Processes

    • Lead the design and deployment of end-to-end analytics frameworks for sales and marketing performance.
    • Drive data governance, quality, and integration across multiple systems (CRM, ERP, DMS, digital platforms).
    • Standardize dashboards, reporting templates, and KPI definitions for consistent decision-making.
    • Collaborate cross-functionally (Sales, Marketing, IT, Supply Chain) to embed analytics into core business processes.
    • Implement AI-enabled market execution tools (route optimization, outlet prioritization, digital execution tracking).
    • Ensure scalability and sustainability of analytics solutions through automation and digital adoption.

 

Innovation and Learning

    • Identify and incubate advanced analytics and AI opportunities to drive competitive advantage.
    • Champion a data-driven culture, building analytics capability across sales and marketing teams.
    • Evaluate new-age tools (AI, GenAI, automation platforms) for continuous innovation in sales execution.
    • Lead capability-building initiatives including training, workshops, and knowledge sharing.
    • Stay abreast of industry trends in digital sales, analytics, and FMCG/consumer transformation.

 

What are the Critical success factors for the Role?

  • Strong experience in Data and Analytics
  • MBA/PGDM (preferred) with 4–6 years of experience in sales analytics, marketing analytics, or digital transformation
  • Ability to work in designing and rolling out solutions
  • Strong business partnering experience

What are the Desirable success factors for the Role?

  • Experience of FMCG GT market