What are the Key Deliverables in this role ?
Financial Outcomes:

🞴  Drive Sales Efficiency: Both for Urban and Rural.

🞴 Drive Rural Business: Overall Rural Infra – Sub-D Appointments, Rural Salesman Efficiency and Cost, Overall Lines Sold, Categories billed.

🞴  Drive Channel Programs to Achieve Numeric Reach Goals: Wholesale

Customer Service

🞴 Rewards/Recognition and training Programs for Sales team: Design and Deploy

         🞴 Distributor Engagement Programs, Incentive Programs for Field Force- Deploy, Analyze, Improve Efficiency and Delivery of Channel Goals.

Internal Processes

🞴 Custodian of SND: Distributor Count, Super Stockist Count, SubD Count, Wholesale count and SAMT count.

🞴 Market Representation and Coverage: Drive Market Coverage as per SND Norms, Ensure POP Group Level Mkt.

🞴 Infrastructure Deployment and Quality: Distributor Performance Efficiency.
🞴 External/Competition Landscape Benchmarking: Nielsen metrics and competition – Best Practices – Mapping and adoption - in Sales Processes, Infra Efficiency.

Innovation and Learning

🞴 Monitor and assess competitor landscape regularly on price, strategy, strengths & weakness

🞴  Provide on job coaching to Sales & Merchandising Force

🞴 Conduct regular market analyses to monitor industry trends and competitor pricing effectively.

What are the Critical success factors for the Role?

🞴 Ability to Work with cross Functional Teams-Digital, Operations, Supply Chain, HR, Marketing, Shopper Teams.

🞴  MBA with 6-8 years of FMCG experience

What are the Desirable success factors for the Role?

🞴  Prior Experience in Sales

🞴 Comfortable with handling ambiguity and strong stakeholder management skills

🞴 Strong Analytical Skills- Ability to Work on Data, correlate with Market Observations and identify gaps and plan and execute course of action.