Function: Emerging Channels, Pharmacy

Location: Bangalore

Reporting To: Director - Pharma Channel Development

At Tata Consumer Products Ltd, we stand #Forbetter – Planet, Sourcing, Nutrition, Communities. And #ForBetter Opportunities …. Here’s an exciting one!

How does this Job align to our Strategy?

At the core of Tata Consumer Products' business approach lie six strategic pillars that serve as the foundation for its growth and success: Strengthening & Accelerating our Core Business, Driving Digital and Innovation, Unlocking Synergies, Creating a Future-Ready Organization, Exploring New Opportunities and Embedding Sustainability.

This job opportunity closely aligns with one of these key strategic pillars, which is driving Strengthen & Accelerate core business and Unlock Synergies. The role involves Strengthening our sales and distribution network, building our brand on ground, engaging channel partners, drive market execution, gain market share. It is in-line with our objective to build a multi category FMCG company.

This job is at N-4 level (N corresponds to CEO’s level)

Top dimensions :

Geography: India

Direct reports: 0

Matrix Reports : NA

Type of Role :  Individual Contributor

Primary Stakeholders (Optional) : Head – Emerging Channel, Pharma Channel Head, ASM Team, TSE Team

What are the Key Deliverables in this role ?

Financial Outcomes

• Track Scheme spend% against Budgets and Propose/Deploy Changes accordingly.
• DB performance tracking, town-level growth / degrowth for both value and MUOB.
• Month tracking and drive for Pharma Channel MUOB.
• ASM / TSE / DSR incentive: design and deploy incentives for the Pharma Channel.
• Track incentive earning on a monthly basis for all DSRs.
• Performance tracking of all Program / Visibility Outlets — % spend against budgets and target achievement for the Program / Visibility Outlets.
• Forecasting at DB level / ASM / TSE / DSR level.

Customer Service

• Custodian of all shopper and channel aspects for the Pharma Channel.
• Co-ordinate with ASM and TSE team to ensure quick communication and action.
• Prepare monthly cascade decks and conduct sessions for the ASM and TSE team for cascading the month plan / key initiatives / incentive earnings / key action items.
• Regular market working to check market hygiene, scheme communication, visibility deployment, NPD placement drives.
• Share insights post market working with Sales Head / Brand / Category Teams.

Internal Processes

• Scheme Register — planning and deploying all schemes for the Pharma Channel at SKU level.
• Co-ordination with Demand Planning and Supply Planning to ensure stock availability at CFA location(s).
• Track all expiry return from Pharma DB to CFA / follow up with Quality, CFA Teams / Secondary Logistics to ensure flawless execution.
• Prepare monthly review decks for Pharma Channel.
• Program Outlets / Visibility Outlets: execute all visibility elements for the visibility programs for Pharma Channel outlets.

Innovation and Learning

• NPD for Pharma Channel: prepare all NPD plans and track closely with the team for achievement of NPD MUOB and value.

What are the Critical success factors for the Role ?

• MBA/ Graduation
• 5–6 years in Channel Sales, preferably GT / Pharma

What are the Desirable success factors for the Role ?

• Stakeholder Management, agility and quick Turnaround time on Data/Analysis Requests.
• Strong on Follow up, ability to collaborate and work with Cross Functional Teams.
• Strong Understanding of Trade-Retail /WS

TCPL Growth Mindset and Behaviors

We are obsessed about keeping Consumers & Customers first in our hearts – that’s why we are here !

We are trailblazers in executing with Excellence … Together as One Team !

We take Ownership of our business …delivering value for our Stakeholders .. no Compromises !

We are Open to Continuously improving … Continuously innovating … For Better !

We live & breathe our Tata Code of Conduct

About Us: At Tata Consumer, we stand ‘For Better.’

Tata Consumer Products is a focused consumer products company uniting the principal food and beverage interests of the Tata Group under one umbrella. Our brands embody our purpose of ‘For Better ‘through the value they deliver to consumers with a focus on innovation, health and wellness, convenience and premiumisation. The Company’s portfolio of products includes tea, coffee, water, RTD, salt, pulses, spices, ready-to-cook and ready-to-eat offerings, breakfast cereals, snacks and mini meals. Our key brands include Tata Tea, Tetley, Eight O’Clock Coffee, Tata Coffee Grand, Himalayan Natural Mineral Water, Tata Copper+ and Tata Gluco+, Tata Salt, Tata Sampann and Tata Soulfull.   In India, Tata Consumer Products has a reach of over 200 million households, giving it an unparalleled ability to leverage the Tata brand in consumer products.

The Company has a consolidated annual turnover of ~Rs. 20,000 Crs with operations in India and International markets. For more information please visit www.tataconsumer.com